Trudi Roach

  • New York US
Trudi Roach


Work History

Work History

Color Manager

May Department Stores International MDSI

Developed seasonal palettes and trend forecast materials for Better Suits and Sportswear divisions. Designed and colored prints and yarn dyed wovens. Planned color assortments by delivery and product category.

International experience approving production fabrics with Asian vendors.

Supervised staff. Approved lab dips and strike offs.

Extensive Lectra U4ia CAD skills.

Trend Analyst

Frederick Atkins Inc.

Designed and published seasonal forecast materials, including color and print

direction for Better Sportswear categories.

Researched fashion services and trade events for product input.

Published updates to stores on forward trends and key items to intensify.

Dec 2010 - Dec 2013

Vice President Design & Merchandising

Perry Ellis

While leading and motivating a team of eight to develop compelling seasonal assortments, I elevated the overall look of collections, produced best sellers, and increased on-time deliveries. I drove brand sales by ensuring fresh designs and effective merchandising strategies for the Bottoms, Dress Shirts, and Outlet & Programs Sportswear categories while introducing exciting concepts to reposition the brand. Within this executive position, I increased sales volume by optimizing assortments, improving product fit and design details, raising the bar for creative development, and capitalizing on the hottest trends.

I turned around underperforming Dress Shirt division, increased innovation in the Bottoms division, and grew sales for Dress Shirts by changing fit strategies. In addition, I developed the Travel Luxe Chino trouser, a best seller with 7-9% weekly sell-through, and the innovative Performance Luxe program, which is positioned to dramatically impact retail sales for Fall 2014.

Drove seasonal design and development for $25 million Classification Bottoms, $5 million for Retail Outlet Stores.Originated and launched $2 million Original Penguin Dress Shirt program at Nordstrom Rack

2005 - 2010

Vice President Design

Smart Apparel US

I was promoted to manage 10 direct reports and a $100K development budget while holding full responsibility for the development of 25-30 proprietary product presentations for 15-20 top US retailers annually. Creating seasonal trend presentations and publishing 4 trend books annually, I introduced lines to licensors 4 times per year. I quickly recouped lost business and repositioned department by delivering compelling product presentations and exciting new ideas/opportunities for specific accounts.

By identifying a core revenue-generating item as anchor for each season, I established merchandising priorities for popular brands and private labels such as Polo Ralph Lauren, Thomas Pink, Club Monaco, Nordstrom, Andrew Marc, Daniel Cremieux, Dillards, Jos A bank, Lands End, and LL Bean. In addition, I enhanced the design team’s productivity by selecting better original inspiration materials, vintage swatches, and samples that garnered very positive reaction from major accounts.

I updated outmoded concept presentations and publications, and developed fresh, creative tools and formats that incorporated company’s own trend direction. Sharing seasonal trend directions among design, sales, and management teams, I originated in-house design forums that presented information in an easily accessible and applicable format.

2003 - 2005

Design Director

Smart Apparel US

My scope of responsibilities were expanded to include trend research, analysis, and presentations, as well as working directly with accounts on fabric development. I directed the CAD design team and a Design Assistant, and in doing so, brought structure to a disorganized department by establishing formal procedures and clear expectations.

I transformed the under-utilized design group into a diversely talented team with a broader range of capabilities, and demystified/simplified the design process. I also fortified relationships with the Hong Kong team and key accounts by traveling to Asia.

1998 - 2003

Design Manager

Smart Apparel US

I was brought in to maximize potential of highly under-utilized department, comprised of 3 idle workstations, $200K+ in hardware/software, and one unmotivated CAD Designer. From this, I built and led top-performing team by instigating training sessions and setting weekly goals.

I advanced to manage CAD team, the sample library, software/hardware, and support materials for department. Challenged to heighten the small, yet growing, team’s productivity and quality levels, I clearly defined the department’s current and future technology needs/expenses for management.

I cut annual CAD expenses by more than $11K annually by replacing outdated CAD software/hardware with $28K upgrade, and propelled a smooth transition between the 2 systems. I also boosted productivity by creating comprehensive job descriptions that better defined each team member’s specific role.

Strengthening relationships with key accounts, such as Sears, LL Bean, and Lands End, I brought design services directly to their offices.

I developed a tool that tracked productivity by account, resulting in sound decision-making in regard to staff expansions as well as client significance. I also improved the utilization of expensive printers by attending out-of-state training sessions, implementing maintenance procedures, and re-evaluating tech support agreement.

1994 - 1998

Studio Manager

The Style Council

Recruited to startup CAD studio for highly successful hand painted textile company. Challenged to grow department and capitalize on full financial opportunities offered by emerging CAD design technology.

Impact: Grew revenues 34% in 2 years by purchasing new hardware/software and increasing designers’ productivity. Fully staffed the department with quality professionals within 1 month of hire date by recruiting, screening and hiring top talent.



BFA Merchandising and Fashion Management

Pratt Institute



Team Building & Leadership

High Impact Presentations

Trend Analysis & Forecasting

Product Concept Development

Fabric Sourcing

Brand Management & Positioning

Brand Management & Positioning  

Business Development & Growth

Silhouette & Color Forecasting

Creative Oversight & Direction