Summary

Articles ~ Ads ~ Brochures ~ Catalogs ~ Web Content ~ Direct Mail ~ Press Releases ~ Social Media 

Professional Strengths

  • Ability to turn both simple concepts and complex creative challenges into copy that defines your brand, refines your message and attracts more clients
  • Stellar interviewing, editing and proofreading 
  • Excels at working solo but shines in a team environment

Areas of Expertise

  • Copywriting & Branding
  • Healthcare Marketing
  • Corporate Communications
  • Success profiles, how-to pieces, lifestyle trends, advertorials published in: New Beauty, Palm Springs Life, Orange Coast Magazine, Luxe Colorado, San Diego Magazine, Pechanga Play, Healthy Millionaire, IG Living, BioSupply Trends Quarterly

Work History

Work History
Jan 1999 - Present

Owner/Creative Director

Acapella Communications, Temecula, Calif.
  • Develop comprehensive campaigns for small businesses and large corporations
  • Skilled in long and short form written communications, from branding taglines and direct mail to email blasts and feature articles
  • Clients include: Prudential Financial, Smith & Noble, American Express/Whole Foods, Mirage Las Vegas, Natren Probiotics, Nikken Inc., Arbonne International, Pechanga Hotel & Casino, Practice Builders
Feb 2009 - Jul 2014

Marketing Communications Specialist

FFF Enterprises, Temecula, Calif.
  • Wrote feature articles on biopharmaceutical trends, vaccine development and medical breakthroughs
  • Developed and manage the company's social media campaigns
  • Created annual PR plan. Wrote and distributed press releases
  • Wrote and edited copy for three websites, email blasts, blogs and other marketing communications
  • Edited, published and promoted company-branded eBook
Sep 1999 - Oct 2004

Communications Project Manager

Prudential Real Estate & Relocation, Irvine, Calif.
  • Managed internal corporate and HR communications for over 1,000 employees
  • Wrote company newsletters, press releases, talking points, and Intranet articles
  • Partnered with senior executives to determine positioning for company communications and initiatives
  • Drafted talent management, attrition and re-alignment communications
Jun 1996 - Jan 1998

Marketing Manager

Oriflame Swedish Cosmetics. Los Alamitos, Calif.
  • Wrote catalog copy and training materials for personal care products
  • Developed monthly newsletter; hired and supervised graphic designers
  • Planned and implemented the company’s annual sales conference
  • Wrote and executed presentations for new product launches
Jan 1990 - Jul 1995

Copywriter/Copy Chief

I. Magnin/Bullocks Wilshire, Los Angeles, Calif.
  • Wrote fashion, cosmetic and gift copy for upscale luxury brands including Chanel, Versace, St. John and Armani
  • Strategized with retail buyers to develop yearly advertising campaigns
  • Collaborated with art directors on photo shoots and campaign design

Education

Education

Academy of Art University, San Francisco, CA

BFA Advertising

Emphasis in copywriting and campaign development

The Writer's Network, Santa Monica, CA

Advanced Copywriting Certificate

Six week professional development series

Ragan Communications Professional Development Series, San Francisco, CA

Corporate Communications Certificate Program

Weekend training certificate program in corporate communications and marketing

Awards

  • 2014 MarCom International Platinum Winner, Best Healthcare Feature Article: A World Without Vaccines
  • 2011 MarCom International Platinum Winner, Best Healthcare Feature Article: The Anti-Vaccine Movement: Where Are We Now?