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Trudie Mitschang

Marketing/Communications/Brand Development

Summary

Professional Strengths

  • Ability to turn both simple concepts and complex creative challenges into copy that defines your brand, refines your message and attracts more clients
  • Stellar interviewing, editing and proofreading 
  • Excels at working solo but shines in a team environment

Areas of Expertise

  • Corporate Communications
  • Copywriting & Branding
  • Education and Healthcare Marketing
  • Success profiles, lifestyle trends, advertorials published in: New Beauty, Palm Springs Life, Orange Coast Magazine, San Diego Magazine, Healthy Millionaire, IG Living, BioSupply Trends Quarterly

Professional Experience

March 2015present

Senior Communications Manager

Allied Health Media
  • Lead marketing communications for online continuing education company and establish brand voice and guidelines for four distinct verticals in the areas of Speech Pathology, Audiology, Occupational Therapy and Physical Therapy.
  • Co-lead a rebranding effort with the company creative director to reposition the company for future growth into online continuing education opportunities beyond allied health.
  • Develop a style guide and work collaboratively with eCommerce and IT teams to implement new copy guidelines.
  • Successfully lead communications and PR efforts during a major company reorganization. Communications plan included talking points and scripts for CEO, senior leadership, HR and managers.
  • Write web content, print, email and social media campaigns that result in increased conversion rates for subscription-based marketing memberships.
Feb 2009Jul 2014

Marketing Communications Specialist

FFF Enterprises, Temecula, Calif.
  • Wrote feature articles on biopharmaceutical trends, vaccine development and medical breakthroughs
  • Developed and manage the company's social media campaigns
  • Created annual PR plan. Wrote and distributed press releases
  • Wrote and edited copy for three websites, email blasts, blogs and other marketing communications
  • Edited, published and promoted company-branded eBook
Jan 1999Present

Owner/Creative Director

Acapella Communications, Temecula, Calif.
  • Develop comprehensive campaigns for small businesses and large corporations
  • Skilled in long and short form written communications, from branding taglines and direct mail to email blasts and feature articles
  • Clients include: Prudential Financial, Smith & Noble, American Express/Whole Foods, Mirage Las Vegas, Natren Probiotics, Nikken Inc., Arbonne International, Pechanga Hotel & Casino, Practice Builders
Sep 1999Oct 2004

Communications Project Manager

Prudential Real Estate & Relocation, Irvine, Calif.
  • Managed internal corporate and HR communications for over 1,000 employees
  • Wrote company newsletters, press releases, talking points, and Intranet articles
  • Partnered with senior executives to determine positioning for company communications and initiatives
  • Drafted talent management, attrition and re-alignment communications

Education

Academy of Art University, San Francisco, CA

BFA Advertising

Emphasis in copywriting and campaign development

The Writer's Network, Santa Monica, CA

Advanced Copywriting Certificate

Six week professional development series

Ragan Communications Professional Development Series, San Francisco, CA

Corporate Communications Certificate Program

Weekend training certificate program in corporate communications and marketing

Awards

  • 2014 MarCom International Platinum Winner, Best Healthcare Feature Article: A World Without Vaccines
  • 2011 MarCom International Platinum Winner, Best Healthcare Feature Article: The Anti-Vaccine Movement: Where Are We Now?