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Work experience


Freelance Marketing Consultant

Freelance Marketing

• Facilitated a summer event bringing new tourism and the local community together for a 25% increase in revenue to the Nine Lincoln Museum.

Re branded, promoted and created a referral program for The Tanning Factory, leading to a consistent 10% increase in revenue monthly. 

• Study company profile and operations to understand marketing needs. 

Conduct marketing research to identify industry trends and commercial opportunities. 

 Retained 15 small businesses under monthly contract for annual earnings of $40 K.

• Coordinate art and graphics creation for effective merchandising. 

• Develop and implement market strategies according to objectives and budget. 

• Prepare detailed proposals and marketing plans. 

Advise on branding, positioning, communications and other marketing issues. 

• Give direction to marketing efforts with the most effective methods and tools.

• Liaise with marketing department and external vendors. 

 Monitor marketing projects and analyze results.

• Write reports with suggestions for improvements and new ideas. 


Marketing Director


Increased client placement by 35% and referrals by 45% within first year.

• Analyzed business developments and monitored market trends.

• Developed 2 Marketing Programs that increased company revenue by $150K annually.

• Managed communications team to drive internal promotion of company programs.

Retained Florida Hospital as companies’ largest corporate account.

• Coordinated art and graphics creation for effective merchandising.

• Directed all hiring, training and performance evaluations for marketing and sales staff while supervising daily activities. Coordinated art and graphics creation for effective merchandising.

• Managed and coordinated marketing activities and policies to promote
products and services.

• Worked with the communications team to drive internal promotion of
company programs, initiatives, guiding principles and mission.

• Identified value propositions and key messages for all of the company's
marketing campaigns.


Director of Business Development


• Developed sales and marketing program that generated over $100K in annual revenue.

Increased sales by $40K by adding services, building credibility and brand marketing within first year.

• Directed targeted marketing efforts that introduced new products and promoted product visibility.

Generated 60% of company revenue through developing 25 vendor and merchant accounts.

Increased customer base by over 45% by creating and launching a commercial to nearby communities.

• Optimized company website and main blog to boost traffic to corporate and social media profiles.

• Managed business finances, including paying vendors and suppliers for
products and services rendered.

• Researched public perception of products and services and used
information gathered to guide strategy development.

• Prepared income statements and balance sheets and projected cash

• Reviewed sales and activity reports to measure productivity and meet
company performance targets.


Marketing Manager

Quantum Solutions

Promoted from Marketing Coordinator to Manager within first 5 months of employment.

Tripled annual sales to reach over $1M after second year.

• Analyzed business developments and monitored market trends.

• Collaborated with developers, advertisers and production managers to market products and services.

Worked within a $45K marketing budget for training DVDs, print materials, and trade shows.

• Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.

• Directed and coordinated marketing activities and policies to promote
products and services.

• Developed and implemented campaigns for email, online advertising,
search engines and direct mail.

• Communicated marketing teams' plans and accomplishments to verify
alignment with senior management objectives.

• Coordinated art and graphics creation for effective merchandising.


Business Development Account Manager


Awarded Top Producer by surpassing annual quota by 35%.

• Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.

Managed a portfolio of 3,000 accounts exceeding sales by more than $5M annually.

• Managed major corporate accounts including Pfizer Pharmaceuticals, Pulse, Allscripts, Companion Technologies, and Athena Health.

• Presented innovative digital media marketing presentations to executive decision makers.

• Developed and implemented value-added strategies for sponsorships to increase profitability.

• Negotiated prices, terms of sales and service agreements.

• Evaluated current service needs and product satisfaction levels with
established customers.

• Uncovered and qualified prospects and sales opportunities in targeted
markets using external resources.

• Fostered and facilitated relationships with product distribution channels
to increase product sales.


Having over 15 years of experience achieving unbelievable results in all aspects of Marketing & Advertising, my unique advantage is my wide range of experience, from Campaign Development, Social Media Marketing, Account Management and Program/Product Management. I successfully apply process-oriented approaches to transform organizations in cross-cultural, rapid growth environments, and leadership development strategies.

Possessing a constant goal focus, I execute all roles and responsibilities with the end result in mind. But my intense focus on the client’s experience has been the cornerstone of my Leadership strategy and the key to my success.

Key Skills: Program Management • Team Development & Training • Revenue Generation • Strategic Relations • Business Development • Organizational Leadership • Budget/Cost Analysis • Sales Process Improvement 

Additional Work Experience

Corporate Marketing Coordinator – Delta Business Systems, Orlando, FL

Marketing Assistant - - Professional Profiles, Orlando, FL

Title Representative – Frontier Title, Denver, CO

Pharmaceutical Representative, Roth Medical, Denver, CO

Recruiting and Sales – Eleventh Hour Staffing, Denver, CO


Key Skills: Executive leader, mentor, and collaborator at all organizational levels Global Marketing Vendor Management Expert Negotiator Market Expansion Deadline Driven Project/Product Management Promotion Development Copy writing and Editing Exceptional networking/interpersonal skills Deeply skilled in relationship development & operational expansion Competitive Analysis Creative Thinking Effective Communicator • Web Management • CRM • Microsoft Suite • Social Media


Bachelor of Science in Business Administration Marketing

University of Central Florida

Orlando, FL

Professional References

Keith Bourkney / Executive Director

I had the opportunity to work with Trish Lykkebak as she supported the department as the Marketing Director at employU. Trish was not only responsive to requests but was proactive in helpin me and my employU colleagues stay ahead of the employment curve. She was noted for going the extra mile and did an exceptional job of customer service. Trish distinguished herself by consistently working with the marketing department, vendors, counselors, employer accounts and the staff at employU by branding, networking , presenting and managing the marketing budget. She is very talented and creative at bringing excellent leadership and communication skills.

Lori BLanchard / Advertising Supervisor

Trish came on board as a Marketing Administrator and effectively handled the job responsibilities. In addition, she continually took on new projects and provided strong support to the sales force. She dedicated her personal time to learning new computer programs that greatly helped the department. She is a team player and aggressive with ideas that can benefit a company. Tish made significant professional growth and contributed to the success of the marketing department's goals.

Mark Burnett / Finance Manager

During her tenure with Quantum Solutions, Trish was responsible for directing, creating and implementing a multi-channel launch of a new design in medical software. The sales managers, through Trish's creative efforts, were supplied with marketing literature and a trade exhibit booth for local shows. Trish effectively managed local and remote sales managers to maintain efficient office operations and lead referrals. Trish was always willing to offer her assistance and had an excellent rapport with the many constituents served by our office including clients, employers, and other professional organizations.

Susan Paulin Schubert / Senior Manager

I have known Trish for four years in my capacity as Manager of Business Development. Trish worked for me on various projects, handled accounts, completed proposals and was a team player. Based on her work ethic, maturity, and dedication, I would rank her as one of the best Business Development employees we have ever had. Trish distinguished herself by consistently submitting exceptionally well-researched and well-written marketing proposals to our vendor community and group administrators. Trish is highly intelligent and has good analytical and communication skills.


Chamber of Commerce, Ambassador

Town & Country, Vice President

Delta Gamma Alumni, Social Chairman UCF

Illinois Association of Realtors, Brokers License

Teachers Retirement Association, Teaching Certificate

Memorial Medical Center, Hospice Program