- Richmond US-VA
- [email protected]
Non-Profit Consulting & Volunteerism
I'm a mom, a wife, a professional, a volunteer, a wanna-be fitness expert, a wine lover, a reader, a volleyball and sports fanatic. I'm passionate about maximizing the potential in others and giving back to our community.
I feed my passions through my bookmamas book club, trying to survive Ultimate Fitness workouts at ACAC, involvement in diversity, leadership and women's networks, volunteering time and marketing expertise with Full Circle Grief Center in Richmond, VA and Girls Inc. in Dallas, TX. I mentor others and thrive on collaborating and ideating with great people and surrounding myself with friends and family.
Senior Manager, Brand Sponsorships (2010 – Present)
Create strategies and lead cross-functional teams in implementing marketing campaigns for Capital One’s NCAA college sports programs
Manager, Card Acquisition (2007 – 2010)
Leveraged market research and emerging trends to optimize marketing communications and achieve revenue growth
Advertising research agency that creates value propositions and measures ROI for Fortune 100 companies including P&G, Walmart, Pfizer, Frito-Lay, etc.
Corporate Marketing Manager (2004 – 2005)
Managed internal and external media planners and marketers responsible for developing and implementing advertising and promotions for 257 stores in 100 DMAs
Regional Marketing Manager (2000 - 2004)
Developed and implemented advertising and promotions strategies for 120 stores in 65 DMAs
Advertising Representative (1999 - 2000)
Coordinated all aspects of media buys and promotions with advertising agency, corporate office and field personnel