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Value Profile

Results-driven PR and marketing strategist with more than 16 years' expertise spanning both agency and corporate sides in healthcare, non-profit and government sectors. Skilled in public affairs and community relations, media relations, trustholder (stakeholder) communications, issues management, reputation management, marketing, and event planning, execution and promotion.

Summary of Expertise

Integrated Marketing/PR Strategy Social/Digital Media Internal/External Communication
Positioning, Messaging, Branding Search Engine Optimization (SEO) Public Affairs/Public Outreach
ISO 9000 Communications Planning Media Relations NEPA Communications Planning
Project/Team Management Issues/Crisis Communication Event Planning, Promotion, Execution

Work experience

Manager, Public Outreach; Public Information Officer

Harris County Institute of Forensic Sciences
Apr 2012Dec 2018

Relevant Accomplishments/Milestones:

  • As the organization's first public relations professional, established policies, procedures and SOP's to guide the agency's internal and external communications efforts.

  • Responded to 533 media requests and interviews during the 6-day flooding period during Hurricane Harvey. Released 22 press briefings to ensure accurate and timely information was released to media.

  • Developed a year-long campaign to mark the agency's 75th anniversary as well as concurrent opening of a new, state-of-the-art scientific facility. Tactics included anniversary branding, internal events for staff and their families, a visual history/timeline developed for web, and releases to media as well as media tours of the facility.  

Public Outreach Manager

Harris County Flood Control District
Feb 2010Apr 2012

Relevant Accomplishments/Milestones:

  • Conducted a collateral audit in early 2011 that identified educational gaps in the organization's material and recommendations for improving and combining written marketing/educational documents. New materials were developed and others combined and as a result, the organization achieved a 30 percent cost reduction in printing materials.

  • Facilitated the transition, revision and launch of the Harris County Flood Warning System, a rainfall monitoring interactive mapping tool.

  • Increased Harris County Flood Control District's visibility efforts through active participation in community engagement events. In 2010, the organization participated in 20 events (six in 2009) reaching approximately 60,000 residents throughout Harris County.

Account Supervisor/Houston Public Affairs Practice Leader

Vollmer Public Relations (now Edelman PR)
Aug 2006Jul 2009

Relevant Accomplishments/Milestones:

  • Successfully pitched and implemented a national media tour in the New York and Washington D.C. markets promoting the Houston Grand Opera’s 2007/2008 season, resulting in numerous features in  top-tier national media, including the New York Times, Washington Post, Wall Street Journal and  Opera News.

  • Provided public engagement support in an “environmental justice” defined area on behalf of the Harris County Flood Control District to engage the community through grass-roots outreach in a federal study process following the procedures and guidelines of the National Environmental Policy Act (NEPA) set forth by the Council on Environmental Quality. Planned and implemented three public scoping meetings, one of those being conducted solely in Spanish as HCFCD’s first Spanish-language public meeting.

  • Spearheaded strategic partnerships with the Houston-Galveston Area Council, Harris County Toll Road Authority, Texas Department of Transportation and the Harris County Metropolitan Transit Authority to lead an aggressive media and public education campaign in preparation of the opening of the Katy Freeway Managed Lanes. The first managed lanes to open in the greater Houston market.

Director of Marketing and Public Relations

The Center For Sight
May 2000Aug 2006

Relevant Accomplishments/Milestones:

  • Founded the Marketing and PR department at The Center For Sight in 2000. As manager of that department, established governing process and value streams for development of specific marketing programs with emphasis on corporate branding in all markets served.

  • Achieved a 67% increase in patient volume for The Center For Sight from 2000 to 2006.

Communications Specialist

Bowman Public Relations
Mar 1999May 2000

Relevant Accomplishments/Milestones:

  • Successfully designed and implemented a nurse retention and recruitment marketing initiative for Woodland Heights Medical Center’s Human Resource Department. Results within six months of implementation indicated a 23% increase to nursing staff retention and 10% increase in recruitment.

Branding

Marketing & Collateral Samples

Press Placements

Website Development

Writing Samples

Resume & Qualifications

By-Lined Writing Samples

Awards & Recognition

2011 -- Government Communications Team of the Year / Public Relations Society of America-Houston Chapter

Harris County Flood Control District Communications Department

Special award won by the 3-person Communications Department - criteria based on strategy and implementation of PR/outreach programs, crisis management, quality of materials produced and fiscal responsibility

2011 -- Gold Excalibur Award, Feature Writing / Public Relations Society of America-Houston Chapter

Article written and placed in Houston House & Home for the Harris County Flood Control District

2010 -- Gold Excalibur Award, Public Advocacy / Public Relations Society of America-Houston Chapter

Halls Bayou Federal Feasibility Study NEPA Public Hearings

Three public meetings implemented, following federal guidelines, for the Harris County Flood Control District

2009 -- Gold Excalibur Award,

Crisis Communications - Issues Management / Public Relations Society of America-Houston Chapter

Halls Bayou Federal Feasibility Study Public Involvement Plan

Public involvement plan written for the Harris County Flood Control District

2009 -- Silver Excalibur Award, Non-Profit PR Campaign /   Public Relations Society of America

Baby Think It Over

PR outreach initiative for DePelchin Children's Center

2008 -- Silver Spur, Texas Public Relations Association

Commute Solutions Month 2007

A 30-day integrated (PR, marketing and on-line) outreach campaign designed and executed for the Houston-Galveston Area Council's Commute Solutions Month

2007 -- Best of Texas, Texas Public Relations Association

Commute Solutions Special Insert 2006

8-page publications written for the Houston-Galveston Area Council and placed in the Houston Business Journal

Activities & Affiliations

2012-Current -- Member
Houston/Galveston PIO Network

2008-2011-- Board President
Public Relations Foundation of Houston

2009-2012 -- Board Trustee
Public Relations Society of America-Houston

2011 -- Chair
PRSA-Houston Excalibur Awards Competition and Gala

2010 -- Chair
Excalibur Awards Silent Auction

2009 -- Chair
Excalibur Awards Silent Auction

2008 -- PR Day Co-Chair
PRSA Houston Chapter

References

Katie Butler

“Tricia is a highly-organized, detail-oriented manager. She knows how to prioritize and delegate responsibilities to get tasks accomplished. Tricia is a pleasure to work with and takes the time to lead by example and help others grow. She also is an excellent writer and editor and will add invaluable resources to whatever project she is working on. Tricia has had experience leading both media campaigns and highly-involved events, and she would be a wonderful asset to any company!”

Kiska Workman

“Tricia was a fabulous colleague and I enjoyed working with her immensely. She is a gifted writer and project manager and helped to lead our firm's public advocacy and non-profit practice groups. She has deep expertise in the public sector that would be of great value to any organization.”

Brad Leone

“Tricia was a great asset to the public advocacy group. She had strong organizational skills and always attended to details, while at the same time she was comfortable getting on the phone with a reporter to pitch a story.”

Heather Saucier

“Tricia is extremely professional, intelligent, poised and well-spoken. She impressed me with her ability to come into an agency (HCFCD) unfamiliar to her and quickly learn the ropes. Her learning curve is short. Tricia has a warm and inviting personality, and she has a natural ability to put people at ease. She is a master at developing communication strategies to effectively reach diverse audiences. I highly recommend her. I cannot say enough good things about her.”

Education

Master of Arts, Spring 2004

Stephen F. Austin State University

Major: Communications/PR

Minor: General Business

Bachelor of Arts, Fall 1998

Stephen F. Austin State University

First Major: Communications/PR

Second Major: English