Trevor Heisler

Social Media Profile

Specialties

  • Development and execution of communications plans and strategies
  • Use of social media to augment communications programs
  • Strategic messaging and content development
  • Presentation development
  • Investor road shows
  • News release drafting

Contact Information

34 Booth Crescent

Ajax, Ontario

L1Z 1H6

Tel: (905) 239-4104

Mob: (416) 476-4097

Email: trevorheisler@gmail.com

Interest

  • Social media for corporate communications;
  • Strategic marketing;
  • Business strategy;
  • Consumer behavior

Summary

Strategic corporate communications and investor relations professional with strong business and financial acumen.

Work History

Work History
Sep 2005 - Present

Senior Account Executive

Equicom, a TMX Group Company
  • Development and execution of investor relations and corporate communications strategies and programs;
  • Strategic messaging and communications;
  • Content development for annual reports, presentations, news releases and other investor relations and corporate communications materials;
  • Organize investor roadshows, analyst days and annual and special meetings;
  • Media relations;
  • Consult on continuous disclosure requirements.

Notable Achievements:

  • Received TMX Group Employee Recognition Award for convincing Equicom's senior management to use social media to demonstrate the company's thought leadership and to augment clients' investor relations and corporate communications programs;
  • Initiated and launched the company's corporate blog, http://www.irmatters.com/; Twitter profile, http://twitter.com/Equicom; and SlideShare account, http://www.slideshare.net/Equicom;
  • Planned and executed an annual report showcase using Twitter and SlideShare to promote Equicom's annual report business while building profile for clients.
Apr 2004 - Sep 2005

Account Manager

http://www.bdc.ca
  • Managed and grew a profitable portfolio of commercial lending clients;
  • Sourced, reviewed and submitted recommendations on commercial credit applications;
  • Structured and restructured credits to fit clients' needs;
  • New business development, cross-selling and upselling;
  • Initiated a branch marketing committee.
2001 - 2004

Relationship Manager, Commercial Banking

Scotiabank
  • Responsible for all aspects of commercial banking;
  • Managed and grew a profitable portfolio of mid-market commercial banking relationships;
  • Sourced, reviewed and submitted recommendations on commercial credit applications;
  • Monitored credit, deposit and money management activities of clients;
  • New business development, cross-selling and upselling.

Education

Education