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Trevor Jon Anderson

Digital Marketing Professional

Summary

I am a digital marketer specializing in making PPC ads, landing pages, and analytics work together to provide an efficient system.

Education

Sept 2016August 2017

MSc. - Marketing Management - Present

International Business School - Budapest

This program at IBS focuses heavily on practical marketing knowledge learned from modern-day case studies then woven into the theoretical frameworks of marketing. The modules for the course include a dissertation, marketing communication, marketing management, research in marketing, consumer behavior, digital marketing, strategy, and cross-cultural management. 

I have finished the regular studies and am moving on to the dissertation phase, which will be finished by September.

Aug 2013May 2016

BA - Global Communication

Utah State University

Minor: Entrepreneurship

Language Emphasis: Spanish

Course subjects focused heavily on the different aspects of communication science and how the concepts can be applied in an increasingly global world. The Entrepreneurship side of the degree emphasized new venture planning, marketing, accounting, management, and social responsibility. 

Relevant Work History

February 2017Present

Marketing Manager

Stamegna Retail Management

Stamegna is a small company that runs events worldwide connecting retail suppliers with relevant retailers and manufacturers. Think of it as the optimized trade show. My job here has been to design marketing materials. My biggest project so far is designing a B2B lead generation "machine" to begin using PPC platforms to bring in new sales leads from a landing page. My other projects include email marketing, marketing automation, social media marketing, and relevant content creation. 

I am available to work while I finish. I do love my current job, but the wages are not relative to the work (I make around $6/hour), and I want to be in an environment with more growth capabilities. 

January 2016May 2016

Market Research Intern

USU USTAR

Market research for new technologies developed throughout the university. Consulting for the inventors of the new technologies to find a market path and write a proposal for grant money. During the semester, I helped to write four grant proposals for a total funding of $1.2 million.

20152016

CMO

Aggie Date Deals

Built company from the ground up. I was in charge of product design, social media marketing, and brand management. Business was successful and broke even in the first ten minutes of product launch. Pitched and won funding from directors. 

20142015

Language Assistant

IELI - USU

Intensive English Learning Institute at Utah State University. Primary responsibilities included correction of writing, presentation of new words and concepts, and a lot of conversation practice. I worked one on one with students to help them activate vocabulary and create meaning in English in their daily lives.