Download PDF

Recent Accomplishments

  • An original team member of start up residential community and club that generated over $50 million in first year real estate sales and secured over $3.5 million in membership sales.
  • Supervised development of over 20 websites, insuring brand discipline, deadline management, content veracity, and proper SEO infrastructure.
  • Provided management leadership and marketing direction for four organizations ranging in size from 15 to 2000 individuals.
  • Successfully launched a marketing start up company that generated nearly $100,000 of sales within two years of inception.
  • Coordinated event planning for property sales events that generated over $70 million in total sales.
  • Managed all aspects of brand marketing as both an outside consultant and internal marketing director including public relations, new media marketing, website development, ad buys, and collateral creation.
  • Launched and edited several publications including a residential community publication, an academic health newsletter, a golf magazine, and a retirement planning quarterly.
  • Tripled website traffic, from 7,000 unique visitors to 22,000 unique visitors per month, for a client, by introducing the use of podcasting as a tool for expertise branding.
  • Developed continuing education content, shepherded state approval process, and administered training of hundreds of independent sales agents.
  • Presented several dozen consumer seminars on topics ranging from health care to financial planning.
  • Led the transformation of a health insurance marketing organization into a senior marketing company offering investment and retirement planning products.
  • Taught a variety of composition and literature courses at two accredited state colleges.

Summary

An energetic and motivated self-starter with strong management abilities, exceptional communication skills, extensive technological capabilities and a pretty solid golf swing. Did I mention modesty?

Work experience

2003Present

Director of Marketing / Editor

Health Education International/ Broken Wing Publishing

Health marketing organization specializing in providing marketing support, training, and products for independent contractors in the nutraceutical industry.

Publishers of the Fallen Angel Trilogy.

Jan 2014Present

Director of Communications

Alliance for Natural Health USA

In charge of new media, marketing and communications for an international nonprofit working in the natural health field.

20072010

Director of Marketing/ Member Services

Seven Falls Golf & River Club

Start up 1800 acre residential community comprised of 900 home sites, 27 holes of golf, river club, resident village, tennis club, fitness center, and the premier golf academy in the world.

19992003

VP- Marketing

With over 7000 contracted agents, American Benefit Services is one of the nation's largest independent insurance marketing organizations specializing in the senior market.

19961999

Adjunct Instructor

A coeducational public research university with 28,000 students offering 185 majors in 15 different colleges.

References

Mike Vasilenko

Michelle Gadjerowicz

Ed Rehkopf

David Pisano

Education

19951996

Master of Arts

West Virginia University - Eberly College of Arts and Sciences

Graduated with a 4.0 GPA

19921996

Bachelor of Arts

West Virginia University - Eberly College of Arts and Sciences

Graduated with 3.6 GPA.

Samples

Skills

Software Proficiency
Microsoft Office, Adobe Publishing Suite, Adobe Web Design Suite, Final Cut video editing software, Captivate.
Website Design
Designed and built www.healthtutor.com, www.glycobizbuilder.com, www.jointhefalls.com, www.golfersblogway.com, and many others.
Desktop Publishing
Created the Glycobiology Review (in conjuction with the University of Miami), South Jersey Golf Magazine, Senior Power magazine, and an array of nutraceutical brochures with sales averaging $50,000/yr.

Certifications

Health / Life Insurance Licenses

New Jersey and Pennsylvania

Series 6 / 63

Financial Industry Regulatory Authority