Executive Summary

Dynamic leadership career with an exceptional blend of marketing, product management, and brand expertise with globally operating high-growth companies. Combines astute strategic, business, and financial capabilities with a track record of market intelligence and business strategy expertise. Success in designing and implementing strong marketing programs to optimize product and service exposure while serving as an integral member of the executive leadership team charged with leading market penetration and revenue and profitability growth.  

Decisive and innovative, valued for expertise in interpreting corporate vision and goals, defining strategy, translating objectives into actionable plans, and providing leadership to staff at all levels. Cultivates key relationship with executive team members and strategic partners. Strong financial, business, and market acumen to produce extraordinary results.

Work History

Work History
2015 - Present

Manager, Industry Intelligence 

Cox Automotive

Hold full accountability for directing a 14-member team charged with conducting competitive analysis within the global automotive industry. Lead initiatives to develop automotive industry macro trends, encompassing such factors as urbanization, driverless vehicles, economics, purchasing power, and technology.

SELECT ACCOMPLISHMENTS:

  • Developed a comprehensive go-to-market strategy driving anticipated competitive expansion and $7 million in revenue growth while securing market share increases across nine key markets.
  • Supported a $4 billion acquisition, the largest in the company’s history, by leading consumer research and identifying key insights.
2013 - 2015

Manager, Exclusive Brands   (Director Level)

Porsche Financial Services

Directed competitive market analysis for North America financial services, encompassing the Bentley, Lamborghini, and Bugatti brands, holding accountability for a $32 million budget with full P&L responsibility. Provided strong leadership to a 16-member team, driving efforts to build a high performing infrastructure to achieve corporate goals.

SELECT ACCOMPLISHMENTS:

  • Led primary and secondary market research and utilized findings to develop and execute price and risk strategies.
  • Championed short- and long-term strategic marketing planning across the U.S. and Canadian markets by partnering with senior global market decision-makers to maintain consistent messaging and penetrate target markets.
  • Collaborated with a five-member national sales team charged with overseeing an inventory of dealers within the U.S. and Canadian to effectively promote internal financial services options, building the strongest value proposition.
  • Spearheaded increases and exceeded key competitiveness performance indicators while developing and implementing solutions to address changing market positions by creating an internal competitive strategy and white papers to aid senior leadership in decision-making across the competitive landscape.
  • Captured Bentley market position growth of 104% in a single year within defined competitive set by identifying competitor strengths and weaknesses and developing strategies to leverage findings.
  • Realized market share brand increases by cultivating and fostering strong working relationships with key leadership of global organizations in the U.S., Germany, Italy, and England to maximize marketing program success.
  • Generated $5 million in incremental profits in six months for the America’s region by developing and implementing a full luxury product suite.
  • Directed the launch of Bentley and Lamborghini financial services within the Canadian market, resulting in the first ever ultra-luxury financial service organization in Canada with annual revenue of $18 million in year one.
2011 - 2012

Relationship Manager

Capital One

Managed a team of 12 direct reports through the acquisition of new dealers while overseeing workflow management functions and customer engagement events to position the company for revenue and profitability growth. Served as primary liaison to 500+ dealers across Northern California and Utah charged with increasing brand penetration via underwriting acquisitions.

SELECT ACCOMPLISHMENTS:

  • Realized territory improvement of 37%, from 82% to 119%, of established quota by championing the development of a competitive set radar to identify first, second, and third tier competitors and strategies to maximize brand competitiveness.
  • Optimized territory success while serving as the leader of the Western Region business center and partnered with sales representatives to increase business and market share by launching high-energy marketing events.
2010 - 2011

Finance

Irvine BMW MINI

Oversaw and directed finance and insurance division operations, driving efforts to capture sales volume goal of 400+ cars per month. Designed and launched integrated marketing campaigns, incorporating direct mail and email channels to secure aftermarket service contract, maintenance, and tire and wheel program insurance sales.

SELECT ACCOMPLISHMENTS:

  • Teamed with leadership to encourage the use of programmatic advertisements to identify and capture dealership sales leads, resulting in an increase of 13% of existing lead-to-close ratios.
  • Doubled insurance sales by creating team capabilities and targeting service drive customers.
  • Realized new vehicle sales growth of $3 million by working with sales teams to effectively identify and promote products to customers with strong prospective trade-in opportunities.
  • Implemented a secret shopper program to evaluate staff sales and financing effectiveness; utilized findings to assess performance and identify areas for improvement.
2002 - 2010

Marketing Analyst

BMW Group

Led the development and execution of strategic marketing programs across all service brands, including BMW, Mini, Rolls Royce, BMW Motorrad, and Husqvarna. Performed competitive analysis within the financial services and brand market to identify growth opportunities.

SELECT ACCOMPLISHMENTS:

  • Developed and deployed websites, generating revenues of $16 billion annually and apps to improve brand exposure and penetrate target markets.
  • Facilitated national dealer roundtable meetings and managed brand incentive programs.
  • Captured $6 million in profits over nine months by leading the launch of 24 new luxury products; spearheaded the review of insurance portfolio development for the executive teams to identify strategy and work tracks for elevator speeches.
  • Realized a 4% market share increase in year one by introducing a popular incentive program to maximize sales.

Education

Education
1997 - 2001

Bachelors of Arts

Ohio State University

 Degree in Political Science with a focus in International Business

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