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Trandel Khalil

Senior Social Media Executive

Summary

A senior social media executive, driven by a determination to succeed, seeking a creative role within the advertising/ digital marketing industry. 

Work History

June 2018Present

Senior Social Media Executive

Toh PR
  • Creation of content calendars to increase awareness of brand and to drive footfall. 
  • Creation of strategies to tackle business objectives and to reach set KPIs. 
  • Creative copywriting in both Arabic and English.
  • Creation of weekly, monthly and competitive reports to benchmark progress. 
  • Client servicing.
  • Community management.
  • Accounts worked on: Boutique Le Chocolat,  Lima Dubai, Galvin Dubai, 99 Sushi Bar Abu Dhabi, Demoiselle Dubai, Al Huzaifa Furniture, Taj Hotel Dubai, Eloquent Elephant, Jiva Spa Dubai, Bombay Brasserie Dubai, Tesoro Dubai and Byzantium Lounge.
April 2018June 2018

Senior Social Media Executive

hug Digital
  • Defining and creating effective content to increase fan base/ growth on social media platforms.
  • Creation os strategies in order to generate new ideas for social media platforms. 
  • Creative copywriting in both Arabic and English.
  • Using various tools to generate benchmarking, monthly and yearly reports such as: Sprinklr, Social Bakers, Quintly and Sprout Social. 
  • Client servicing.
  • Community management.
  • Accounts worked on: Al Futtaim Automotive, Toyota UAE, Honda UAE, Automall, Trading Enterprises, GUESS, Kate Spade and Schneider Electric. 
January 2017June 2018

Social Media Executive 

hug Digital
  • Defining and creating effective content to increase fan base/ growth on social media platforms.
  • Creative copywriting in both Arabic and English.
  • Using various tools to generate benchmarking, monthly and yearly reports such as: Sprinklr, Social Bakers, Quintly and Sprout Social. 
  • Community management.
  • Accounts worked on: Al Futtaim Automotive, Toyota UAE, Honda UAE, Automall, Trading Enterprises, GUESS, Kate Spade and Schneider Electric. 
Jun 2014Aug 2014

Marketing and PR Intern

Detroit Trading LLC. 
  • Website building using SEO 
  • Assisting in planning and hosting PR events 
  • Analyse competitor's marketing campaigns 
  • Drew up contracts using FIDIC

Education

20122016

The American University in Cairo

Bachelor of Arts

Major: Political Science- Public and International Law

Minor: English and Comparative Literature

20052012

The Universal American School-Dubai

High School

International Baccalaureate Diploma

Languages

English: Full professional proficiency 

Arabic: Native or bilingual proficiency

Additions

I have a UAE resident visa as well as a UAE license