Professional Summary

Tracy McCormick-Dishman is an accomplished executive leader with a strong portfolio of marketing & business development successes. Tracy has been a marketing & business development professional for 25 years. She brings a passion for the profession which is evident in her efforts to continuously stay current with the ever-changing technology, trends, and skills needed.

With degrees & experience in project management, graphic design, website design & development, internet marketing, business development, social media, fundraising & event planning, as well as an MBA specializing in marketing, her background is truly unique for understanding and addressing the needs of her clients.

Matching those client needs with successful multi-channel, integrated delivery systems is a skill that Dishman leverages. "Without some form of an integrated marketing communications plan, and coordinated efforts toward a common sales goal, hardly anything of value would exchange hands due to lack of awareness, conflicting agendas & distribution channel confusion", says Dishman.

Tracy Dishman is the former Director of Marketing for Alliance for Strategic Growth and WorkOne Eastern Indiana. Under her leadership, the WorkOne Region 6 marketing department went from non-existent to becoming a formidable entity in the State of Indiana.

As a professional marketer & social media expert, Tracy proudly affirms having, and enjoying, a multitude of attributes, such as a sense of humor, creativity, doggedness, determination and unlimited energy. It is with this excitement and list of accomplishments that she left ASG/WorkOne to start a new company, McCormick-Dishman, LLC.

Dishman is a direct marketer, which means that every program she produces will have measurable results. She believes that the Golden Rule, not pure technology, is the key to success. She is especially gifted at uncovering new opportunities by connecting companies and/or services that no one else may have ever thought to connect.

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Tracy resides in Muncie, Indiana with two of her three children: Alexis, and Zachary. Her oldest son, Michael, is proudly serving our country as a 13D Field Artillery Automated Tactical Data Systems Specialist in the U.S. Army.

Work History

Work History
Feb 2013 - Present


McCormick-Dishman, LLC

McCormick-Dishman, LLC is a marketing & communications firm that works with nonprofit & community-based organizations, government and educational institutions . We believe that nonprofits, foundations, and other passionate people can only have an impact if others understand the importance of their work.

Every day, we partner with clients to think strategically about their reputations. Then, we write and design the communication tools that help them raise more money, recruit more volunteers, and have a greater impact on the world.

Aug 2014 - Present


Indiana Youth Institute

IYI provides youth-serving agencies with non-profit management assistance, including: strategic planning, board development and training, fund development planning, volunteer management, marketing and more.

Oct 2013 - Present

Executive Director

The Blue Zone, Inc.

The Blue Zone, Inc. is a nonprofit organization that matches young adults, who specialize in social media, with employers who need social media in their marketing mix. 

May 2007 - Feb 2013

Regional Director of Marketing

Alliance for Strategic Growth, Inc.

Alliance for Strategic Growth, Inc. is contracted by the Eastern Indiana Regional Workforce Board to provide fiscal and board staffing services, as well as manage the workforce and economic development services for Economic Growth Region 6 (EGR 6). Customer services are provided through eight WorkOne offices throughout EGR 6 which consists of Blackford, Delaware, Fayette, Henry, Jay, Randolph, Rush, Union, and Wayne counties.

These customer services are provided by various partnership agencies which make up the WorkOne system. Indiana Department of Workforce Development is the cognizant state agency for the WorkOne system in the state of Indiana.

Sep 2004 - Apr 2007

Marketing Director

WGE Federal Credit Union

WGE Federal Credit Union was a $112 million credit union, with over 22,000 members and 3 locations. In 2011, the name was changed to Prime Trust Federal Credit Union.

PrimeTrust is the largest credit union in Muncie (and 30th largest in assets in Indiana) and offers a variety of consumer and personal financial products and services.

1999 - 2004


Virtual Arts, Inc.

A preeminent force in the computer graphics, animation, multimedia and web solutions fields in Eastern Indiana, Virtual Arts, Inc. partnered with a diverse portfolio of companies throughout the United States and beyond. From Massachusetts to Puerto Rico, Virtuals Arts is still known to it's past customers as "the company who first brought New Media to our level."

1996 - 1999

Marketing Coordinator

Coldwell Banker Lunsford Real Estate

Coldwell Banker Lunsford is a partnership of one of East Central Indiana's most respected names in real estate, Lunsford Real Estate, and North America's premier real estate franchise, Coldwell Banker. Coldwell Banker Lunsford has 2 offices in Muncie and Anderson with over 50 agents serving these areas.

1989 - 1995

Graphic Artist/Animator

Ball State University

Each day outstanding faculty in 47 departments and 7 academic colleges teach more than 20,500 graduate and undergraduate students, conduct significant research, and perform valuable public service throughout the state and nation. The 1,035­acre residential campus in Muncie, Indiana, includes 67 buildings valued at $1.1 billion.



MBA - Master of Business Administration 

Indiana Wesleyan University

Specialization in Marketing




The StarPress, Palladium-Item, News-Examiner, Commercial Review, Courier Times, Rushville Republican, News Gazette, Hartford City News Times
Aug 2008 - Feb 2013

Publisher and Editor of the Monthly WorkOne Career Connect Magazine

Partnership with The News-Examiner, Connersville, IN
1989 - 2012

Multiple Addy Award Winner

Ad Fed of ECI