Tracy McCormick-Dishman is an accomplished executive leader with a strong portfolio of marketing & business development successes. Tracy has been a marketing & business development professional for 25 years. She brings a passion for the profession which is evident in her efforts to continuously stay current with the ever-changing technology, trends, and skills needed.
With degrees & experience in project management, graphic design, website design & development, internet marketing, business development, social media, fundraising & event planning, as well as an MBA specializing in marketing, her background is truly unique for understanding and addressing the needs of her clients.
Matching those client needs with successful multi-channel, integrated delivery systems is a skill that Dishman leverages. "Without some form of an integrated marketing communications plan, and coordinated efforts toward a common sales goal, hardly anything of value would exchange hands due to lack of awareness, conflicting agendas & distribution channel confusion", says Dishman.
Tracy Dishman is the former Director of Marketing for Alliance for Strategic Growth and WorkOne Eastern Indiana. Under her leadership, the WorkOne Region 6 marketing department went from non-existent to becoming a formidable entity in the State of Indiana.
As a professional marketer & social media expert, Tracy proudly affirms having, and enjoying, a multitude of attributes, such as a sense of humor, creativity, doggedness, determination and unlimited energy. It is with this excitement and list of accomplishments that she left ASG/WorkOne to start a new company, McCormick-Dishman, LLC.
Dishman is a direct marketer, which means that every program she produces will have measurable results. She believes that the Golden Rule, not pure technology, is the key to success. She is especially gifted at uncovering new opportunities by connecting companies and/or services that no one else may have ever thought to connect.
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Tracy resides in Muncie, Indiana with two of her three children: Alexis, and Zachary. Her oldest son, Michael, is proudly serving our country as a 13D Field Artillery Automated Tactical Data Systems Specialist in the U.S. Army.