Tracy Bender

Tracy Bender

Director Marketing and sales

Work experience

Work experience
Feb 2013 - Present

Director Marketing and Sales Senior Living Community

Wellspring Lutheran Services

 Director Marketing and Sales for Wellspring Senior Living Campus owned by Wellspring Lutheran Services . Featuring,  Independent, Assisted, and Memory Care Living, 257 apartments. Responsible for new business development, community relations, tenant satisfaction, brand development, marketing, and overall census of facility. Brought over from Home Care division to build census,utilize CRM, hold team accountable to outcomes, build the occupancy back up to industry standards, and set goals maintain occupancy in the future. Census outperforming goals and maintaining YTD  

Oct 2010 - Jan 2013

Sales Director Home Care

Lutheran Homes of Michigan (now Wellspring Lutheran Services)

Responsible for sales, marketing, and community relations for a start up Home Care division of Lutheran Homes of Michigan, a premier senior service non-profit company that has served seniors for over 120 years in Michigan. Service line offering in home personal assistance for seniors and individuals with disabilities.

  • Managed and directed 5 new start up branches including build outs, business plans, marketing outreach, hiring and training of staff, and working with budgets.
  • Successfully opened all 5 branches under budget and ahead of projected time line.
  • Grew growth projections over 200% from 1st year actuals.
  • Established business referrals in health care, financial, legal and service industries in all 5 branches to secure a steady stream of clients coming in to meet hour projections and profit goals.
  • Selected as one of 40 employees to sphere head a cultural change in the company, selected out of 1200 employees.
  • Due to outstanding performance was selected to move in January of 2013 to another service line in the company (independent living housing) and build that divisions performance.  
Jan 2009 - Dec 2009

District Manager

Vitamin Shoppe

Multi unit Management for 10 Retail Stores in the Michigan Market

$13,000,000 Annual Sales Volume-

  • Direct reports 10 Store Managers, 13 Assistant Managers, 45 sales staff.
  • Responsible for Annual Line Item Budget of $3,500,000 annually Controllable expenses.
  • Sales performance for 2009 for District 5.5% LY comparitive sales increase. 
  • Lead Test District for Pay for Knowldege sales program, successfully increased sales by 4%.
  • Lead Clearance Test District, successfully increased margin by eliminating clearance and managing mark downs.
  • Completed Vitamin Shoppe University level one product knowledge courses.
May 1999 - May 2008

District Selling Manager

Harry and David

Multi unit Management for a range of 10 to 32 retail stores over 9 year period,

average of $16,000,000 Annual Sales Volume-

  • 2008 Direct reports - 10 Store Managers, 10 Assistant Managers, 80 sales staff, 4 States.
  • Region Sales performance rank for 2008 year,out of 6 districts - #1 in comparable sales increase and service.
  • ACTION sales training program, implemented in district and improved service levels by 15%to a 91% overall performance for 2008 year.
  • Responsible for Annual Line Item Budgets over 9 year range: Averaging $6,000,000 annually SGA expenses.
  • Sales performance over 9 year range: 5% to 9% increase in Comparable Sales 
  • Profit savings over 9 year range: 2% to 3% SGA savings 
  • Opened 36 stores in 9 years - exceeded expectations by delivering a savings in budgetand opening ahead of schedule.
  • Outstanding Performance Award in 2001 for going above performance expectations.
  • District Manager Trainer - April, 2000 - trained new District Managers.
Nov 1998 - Apr 1999

Area Manager/Training Manager

Harry and David
    • Area Manager -responsible for 2 stores (Birch Run and Auburn Hills, MI).
    • Annual sales volume $1,750,000.
    • Direct reports - 2 Assistant Managers,6 supervisors and 12 Sales Associates
    • Responsible for Annual Line Item Budgets: Exceeded Sales Forecast by 7%; saved 2% SGA expenses
    • Ranked #1 store in District: comparable sales increase and service for Birch Run store
    • Training Manager -trained 7 new Store Managers and opened 6 new stores.
Sep 1996 - Oct 1998

Store Selling Manager

Harry and David
  • Opened new store - Birch Run, MI.Annual Sales $850,000.
  • Direct reports - 1 Assistant, 3 Supervisors, and 6 Sales Associates.
  • Exceeded expectations by delivering12% increase over forecasted sales, 8% savings in SGA expenses.
  • Manager of the Year  out of 120 stores for the Outlets at Birch Run.
Sep 1995 - Sep 1996

Entrepreneur Owner

Pop's Corn Eatery/A Touch of Home Retail Store
  • Owner/Operator Gourmet Popcorn Shop and Retail Gift Shop in Frankenmuth, MI.
  • Annual volume $120,000.
  • Direct reports 6 team members 
  • Responsible for all aspects: training/hiring, employee development, budgeting, product development, packaging, marketing,and sales. 
Mar 1994 - Aug 1995

General Property Manager

McArthur/Glen Reality Company
  • REIT operating 103,000 sq. ft. of retail with 34 premier Outlet Stores, Village Shops, Birch Run,MI.
  • Total Center consisted of 170+ Outlet Stores, boasting theWorld's Largest Outlet Center.
  • Direct reports - Maintenance supervisor and 7 staff members.
  • Responsible for Line Item budget averaging over $250,000 annually.
  • Delivered a 12% savings in budget from previous year.
  • Additionally responsible for marketing, tenant communication and community/tenant relations.
  • Improved Center Management Evaluations by 7% from previous year.
Jun 1992 - Feb 1994


A Touch of Brass Retail Store
  • Entrepreneur/Partner Retail Gift Shop; Acquisition of 11 yr. existing business, Frankenmuth MI.
  • Responsible for business set-up, including: training/hiring, budgeting, inventory, and computer set-up.
  • Increased business in first year by 23%, resulting in $131,000 annual sales.
Feb 1990 - Nov 1991

Account Manager

  • Midland, MI - Maintained 12 inform accounts and 60 miscellaneous accounts.
  • Responsible for $576,000 annual sales.
  • Responsible for development and coordination of all aspects of paper communication,

including presentations of innovative techniques/Ideas to upper management.

Aug 1985 - Jan 1990

Executive Personnel/Selling Manager

Dayton Hudson Department Store Co.

Lansing MI.

  • Responsible for hiring, training and development of store personnel, review process,

benefit coordination, budgeting, customer service and community relations.

Second in charge behind General Manager, volume average per year $16,454,000.

Selling Manager, Saginaw and Sterling Heights Malls, respectfully.At Lakeside Mall, participated in new pilot program, Base plus bonus compensation system.Responsible for creative and innovative ideas to serve the customer better.Performed at 120% to goal for first year, average sales $850,000 a year.At Saginaw Mall, completed management trainingprogram early, obtaining appointment of department manager.

Aug 1984 - Jan 1985


  • Intern in Human Resources and sales; responsible for interviewing of entry level candidates,

training, sales, customer service, and coordination of social programs for interns.

  • Completed training at Walt Disney University - salutatorian for Intern class of 1985.


Aug 1981 - May 1985

Bachelor of Science

Fianced 95% of college education through self discipline


Volunteering, coaching, fundraising.

Fitness, Competitive Volleyball, Running, Golf, biking, Snow and Water Skiing.

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