I am an award-winning, influential Digital and Social Media Strategist who has been involved in digital media and online communities for over 19 years.
My professional experience has a consistent theme running through it - engaging with technology to develop innovative and effective digital marketing that creates a memorable digital experience. I specialise in digital innovation, marketing and community engagement, and I always seek to put the user experience first in every digital interaction.
I have an extensive global network centered on digital and social media and I am a confident, sought-after speaker at a number of national and international events. I am an excellent communicator, easily able to liaise with all levels of stakeholders, from the Lord Mayor of Brisbane to students learning about digital marketing.
I am considered one of the foremost experts in Australia at using Salesforce Marketing Cloud and other Salesforce products such as Buddy Media, Chatter and Radian6. I was invited by Salesforce to speak about my use of their products at Dreamforce in San Francisco, Sydney and other Australian locations. I am also recommended by them as an expert user, leading to me providing advice and consultancy to other organisations using Salesforce. I most recently provided reports, training and advice to companies such as QUT, BUPA, QBCC and Brisbane Marketing. I procured and implemented Salesforce Marketing Cloud at Brisbane City Council, scaling it across the organisation to a variety of teams.
I am a published academic currently completing my PhD in social media and crisis communication. This is particularly useful when considering risk and crisis planning in digital media for large events and organisations. I have the unique insight of having delivered social media strategy and implementation during a number of disaster events for Australia's largest local government organisation.
I am looking to continue my career as a digital expert who can inspire and advise organisations on the future of digital marketing. My passion is to continue to deliver groundbreaking digital strategy, be hands on and operational when needed and provide thought-leadership on digital initiatives.