Traci L. Garceau of Fairfield, Connecticut, began her event and marketing career at Aramark Corporation in 1993. From the position of Regional Marketing Director, responsible for the largest region in the U.S., Traci L. Garceau was promoted to National Marketing Director, in charge of creating and implementing marketing promotions in more than 1,000 cities. Currently the CEO and Creative Director of 25 Thompson, Traci L. Garceau is experienced in all areas of event planning and management.
As Regional Marketing Director for Aramark, Traci L. Garceau traveled throughout the United States training regional executives and building marketing plans designed to realize return on investment. Ms. Garceau also developed benchmark standards and measurements to evaluate these plans’ results. In her position as National Marketing Director, she managed and conducted marketing promotions for 1,200 U.S. locations. She cultivated relationships with Coca-Cola, Frito Lay, and other vendors to initiate mutually beneficial promotions.
After leaving Aramark, Traci L. Garceau founded her own company, Traci Romano Events, in 2002. An industry leader, Ms. Garceau coordinated events along the Atlantic Coast as well as in the Caribbean. For these multi-day events, Ms. Garceau served as designer, producer, and coordinator. Her event budgets were often over $100,000, and sometimes in excess of $500,000.
Traci L. Garceau managed teams of skilled stylists and event coordinators, and she included a variety of digital, print, and social media in the marketing campaigns she created. Traci L. Garceau of Fairfield, Connecticut, also ran a retail studio, where she provided invitations, gifts, accessories and more, helping clients keep their event planning simple.