Traci Catalano

Traci Catalano

Work History

Work History
Oct 2000 - Present

Creative Marketing Director

R&R Insurance Services, Inc

Award-winning, full service commercial and personal lines insurance firm with a continuous appetite focused on organic growth. R&R is the largest independently owned insurance broker in Wisconsin, with 160 employees, 4 locations, $22M in revenue and more than 35,000 business and consumer customers.

Marketing Milestones at R&R Insurance:

  • Firm’s revenue has doubled and brand equity is second-to-none since the onset of the marketing efforts. Marketing integrated into sales processes to consistently achieve quicker account entry, and ultimately drive revenue.
  • Revitalized firm’s on-line identity with enhanced website functionality and search engine optimization, Blog, Twitter, YouTube, Facebook and various other social media platforms to expand brand recognition and service reach. Digital marketing footprint also includes thirty-nine highly personalized microsites featuring sales teams in their passion of choice.
  • Open rates exceeded 11% with data-driven campaigns to 21,000+ email addresses by leveraging test & learn approach to influence message direction. Harvesting feedback and monitoring discussions were essential for the creation of meaningful consumer engagement.
  • Facilitated tightly orchestrated drip campaigns to thousands of prospects that provided a consistent brand experience across all touch points using problem solving, solution-oriented content that enhanced corporate brand management and emphasized products, resources and services.
  • Innovated software/process proposal solution to extract policy information into a professional and user-friendly format enabling a staff of 60 customer service agents to easily create branded sales proposals in one-sixth the time.
  • Developed corporate-wide CRM solution while integrating guidelines into sales processes for mining data and manage databases to enhance existing relationships, develop prospects, retain business and drive revenue.

Core Responsibilities:

  • Direct firm’s marketing objectives in concert with corporate strategic plan
  • Ensure consistent consumer experiences across all branded touch points
  • Control an annual marketing budget in excess of $850,000
  • Embrace analytics to maximize return on marketing investment
1994 - 1997

International Marketing Manager

Everbrite, Inc

Fortune 500 image solution company offering state-of-the-art engineering, design and manufacturing to leading brands worldwide.

  • Managed international marketing directives for emerging P-O-P markets in Europe, South America and Asia, and served as the liaison for international distributors and off-shore manufacturing units.



Continuous Education Courses
  • Brand Camp 2010
  • Brand Camp 2011
  • Adweek's 2010 B2B Social Media Conference
  • E-Mail Marketing - AMA
  • Social Media Marketing
  • Seach Engine Optimization - AMA

Leadership Training
  • Personal Leadership Coach  - 2004 to 2007
  • Quality Enhancement Training, W. Edwards Deming Program




Email engine used for e-communications campaign

HTML, Web Content Management

Multiple web platforms, content management

Adobe Creative Suite

Includes Photoshop, Illustrator, Dreamweaver, Fireworks, Flash

Microsoft Office



2011 - Present

Certfied Hootsuite Professional

Hootsuite Software
2011 - Present

Inbound Marketing Certification

1996 - 1996

Certified Trade Show Marketer

Northern Illinois University Outreach