St. Louis Community College, Meramac
- Grade Point: 3.8
- College expenses earned by employers education assistance
"Tracia is, by far, the best person to have at any marketing strategy meeting. She is always open-minded and eager to come up with out-of-the-box solutions. She continually improved processes utilizing creative and innovative ideas. If there is ever an obstacle, Tracia is the person everyone turns to for the solution."
- Elissa Chamberlain, Cintas Corporation
Volleyball, Golf, Tennis, Hiking, Running, Biking, Motorcycle, Fishing, Camping
A motivated and personable marketing professional with 13 successful years in leadership, multi-channel marketing, and branding. Expertise in development and coordination of sales materials; specializing in strategy, customer experience, photo art direction & production, and department management. A skilled communicator offering calculated and imaginative ideas to exceed business objectives from concept to completion.
"As a marketing director, I think Tracia's most admirable quality is her ability to see the linkage between multiple steps in a marketing campaign, and how each has a different goal. One of our earliest projects was a new brand launch, which involved everything from creating a new logo to developing a catalog and website. Tracia carried the heavy weight throughout the entire process."
- Ken Underhill, Angelica Image Apparel
Looking for the next step in my marketing & creative career. Want to continue combining my marketing, leadership and art direction skills. Enjoy working on a wide range of complex design and marketing projects. From developing and evaluating multi-channel communication plans, leading departments and cross-functional teams, to directing photo shoots; I can work on many levels. I am ambitious and result oriented.
"Not only is she a talented designer, she is also a great project leader. She worked effortlessly to see projects through, no matter how big or small. Tracia is particularly good at time management, a quality necessary to prioritize and multi-task. In addition, she has excellent communication skills, both oral and written. Everyone who worked with Tracia appreciated her dedication and organization. I received many compliments in that regard from people who worked with her."
- Amal Mansuri, Angelica Image Apparel
Six Sigma Green Belt, Trust Triangle Selling, Skill Based Leadership, Meticulous Hiring, Evelyn Wood Reading Dynamics, Online Marketing Summit, ACCM Conference, Graph Expo
Responsible for creation and execution of marketing and promotional activities. Designed brochures, ads, logos, direct mail, and product promotions. Worked on web site maintenance, customer events, trade shows, co-op advertising and award programs.
Develop and implement business plans to meet strategic and financial goals. Lead cross-functional teams to deliver business objectives. Accountable for creative direction, timelines, budgets, and execution of product marketing projects. Manage & educate the 9 members of the Chicago Visual Communications team; including Graphic Designers, Digital Designers, and a Photographer/Videographer.
Worked with founding partners to create a marketing, and branding plan from the ground up. Conducted research, designed artwork, held strategy meetings, produce photo shoots, and attend networking events to increase client base.
Develop communication vehicles to support market plans. Implemented and created campaigns, brochures, catalogs, and direct marketing activities. Work with inside customers and outside vendors to manage graphic work, photo shoots, press-checks, and distribution.
Created and implemented marketing tactics. Designed brochures, sell sheets, direct mail and ads. Participated in the selling process.
Erika reported to me for two years.
Elissa reported to me for three years.
Reported to Doug for three years.
Vendor for four years.