Tracia Ooink

  • Chicago US-IL
Tracia Ooink

Creative

"Tracia is, by far, the best person to have at any marketing strategy meeting.  She is always open-minded and eager to come up with out-of-the-box solutions.  She continually improved processes utilizing creative and innovative ideas.  If there is ever an obstacle, Tracia is the person everyone turns to for the solution."

­- Elissa Chamberlain, Cintas Corporation

Interest

Volleyball, Golf, Tennis, Hiking, Running, Biking, Motorcycle, Fishing, Camping

Summary

A motivated and personable marketing professional with 13 successful years in leadership, multi-channel marketing, and branding. Expertise in development and coordination of sales materials; specializing in strategy, customer experience, photo art direction & production, and department management. A skilled communicator offering calculated and imaginative ideas to exceed business objectives from concept to completion.

Marketing

"As a marketing director, I think Tracia's most admirable quality is her ability to see the linkage between multiple steps in a marketing campaign, and how each has a different goal.  One of our earliest projects was a new brand launch, which involved everything from creating a new logo to developing a catalog and website. Tracia carried the heavy weight throughout the entire process."

­­- Ken Underhill, Angelica Image Apparel

Objective

Looking for the next step in my marketing & creative career. Want to continue combining my marketing, leadership and art direction skills. Enjoy working on a wide range of complex design and marketing projects. From developing and evaluating multi-channel communication plans, leading departments and cross-functional teams, to directing photo shoots; I can work on many levels. I am ambitious and result oriented. 

Leadership

"Not only is she a talented designer, she is also a great project leader. She worked effortlessly to see projects through, no matter how big or small. Tracia is particularly good at time management, a quality necessary to prioritize and multi-task. In addition, she has excellent communication skills, both oral and written. Everyone who worked with Tracia appreciated her dedication and organization. I received many compliments in that regard from people who worked with her."

- Amal Mansuri, Angelica Image Apparel

Portfolio

Education

Education

Work History

Work History

Additional Training & Conferences

Six Sigma Green Belt, Trust Triangle Selling, Skill Based Leadership, Meticulous Hiring, Evelyn Wood Reading Dynamics, Online Marketing Summit, ACCM Conference, Graph Expo

Setter, Captin

Volleyball Career
Involved 16 years as a volleyball player, captain, coach and referee. USAV rating level: A. Position: Setter. Teams: Focal Point (USAV team - St. Louis, MO), University of Missouri St. Louis (St. Louis, MO), Schoolcraft Community College (Livonia, MI) 

Marketing & Promotion Assistant, Graphic Designer

French Gerleman Electrical Distributor

Responsible for creation and execution of marketing and promotional activities. Designed brochures, ads, logos, direct mail, and product promotions. Worked on web site maintenance, customer events, trade shows, co-op advertising and award programs.

  • Saved money: Filed co-operative advertising claims to get back 74% of available '98 funds, up from claiming 69% in '97, for a total of $51,500.
  • Penetrated new markets: Put together brochure series with supporting project profiles and tech notes to communicate hi-tech capabilities. Designed brochures to be visually stimulating and easy to read.
  • Created program: Played major role in developing promotional premium program for sales force. Tasks included purchasing, creating artwork for 45 items, designing brochure and fulfillment system. Helped set promo items apart from competition.
  • Generated awareness: Promoted the '98 Allen-Bradley National Automation Fair, and 75th French Gerleman Anniversary at America's Center. Designed 75th Anniversary logo and event invitations. Assisted coordinated of mailings, trade show set-up, hospitality and entertainment.
Mar 2002 - Present

Marketing & Visual Communications Manager

Cintas

Develop and implement business plans to meet strategic and financial goals. Lead cross-functional teams to deliver business objectives. Accountable for creative direction, timelines, budgets, and execution of product marketing projects. Manage & educate the 9 members of the Chicago Visual Communications team; including Graphic Designers, Digital Designers, and a Photographer/Videographer.

  • High-Fashion Catalog Creation: In 2005, produced 268-page apparel catalog with a $1.5 M budget. Finalist in the 2005 Annual Catalog Awards in Business Clothing Category. In 2007, created a 334-page catalog with a $3 M budget. In 2009, created a new strategy to produced 2 versions of catalog, and 2 look books with a $1.5 M budget. View catalogs on http://www.docandamelia.com/apparel.asp.
  • Healthcare Catalog Production: In 2003, directed our first 68-page Healthcare Catalog. $540 M market potential in sales. In 2006 gained 23% growth over prior year. Catalog budget $280 K. In fall 2006, the second catalog was produced at 148-pages, and a $330 K budget.
  • Award winning catalog-magazine: Invented "C, The Uniform Magazine", a supplement to "The Uniform Book". Designed 3 issues in-house, 4th issue designed with Agency. Won a 2006 Univator Award, from Made-to-Measure Magazine.
  • International Projects: In 2006, brought together the GA&SM and the Rental Divisions to use one catalog in Canada. Produced in two languages, and two covers, making four versions. In 2009, directed the creation of the first Asian, and Latin American catalog for Cintas. Budgets were kept to $30,000 for each book by utilizing our in-house graphic designer and photographer.
  • Implemented new technology: Administered Scene 7, and My Virtual Model. Built team to use Scene 7 software to apply patterns to existing photography, reducing photo shoot costs. With Virtual Model Company worked to reduce brochure costs, by building an illustrated image library of garments. Allowed customers to merchandise outfits on-line, instead of using printed brochure to visualize garment options.
  • Grew creative team: From 2002 - 2005 increased Chicago team from 2 to 11 people. Educated all talents to manage production of own projects, including budgets, art direction, layout, photo shoots, merchandising, proof images, press checks, and hire vendors.
Jan 2007 - Present

Freelance Marketing & Graphic Design

Go Law Office, Law Office of Giamanco & Ooink

Worked with founding partners to create a marketing, and branding plan from the ground up. Conducted research, designed artwork, held strategy meetings, produce photo shoots, and attend networking events to increase client base.

  • Saved Time & Money: Offered my service at no cost since company is owed by a family member. Saving the firm $10,000 in graphic design and marketing costs. Worked on evenings and weekends to develop concepts, and business objectives.
  • Established Branding: Designed creative standards with fresh photography of the partners, color pallets, and copy tone. This has been carried throughout with signage, website, promotional products, interior design of office, and marketing collateral.
  • Meet short deadlines: Have quickly designed advertising with one days notice for local papers, and events.
  • Creative Promotional Idea: For the spring 2008 Golf Outing suggested various ideas for memorable promotions giveaways. Used the idea of printing company logo on pink thong underwear. To this day Chamber of Commerce members talk about the clever idea, and law office.
Dec 1999 - Mar 2002

Marketing Communications Specialist & Graphic Designer

Angelica Image Apparel

Develop communication vehicles to support market plans. Implemented and created campaigns, brochures, catalogs, and direct marketing activities. Work with inside customers and outside vendors to manage graphic work, photo shoots, press-checks, and distribution.

  • Reduced marketing costs: Reduced production expenditures at Angelica by being the first Marketing Communications Specialist with graphic arts skills. Saved an average of $8K a month for the company.
  • Positioned new brand: Played a key role in launch of a new rental laundry apparel brand, Image Source. Designed logo, clothing label, advertisements, and PowerPoint template. Managed creation of brochure, photography, direct mail pieces, sell sheets, distribution, stationary, web site and sales training. Campaign resulted in 60 co-op leads in first four months, and revenue grew 16% to $9.4 M from '99 to '02.
  • Improved image: Contributed to Old Country Buffets' image change by coordinating two apparel brochures, overnight photo shoot, order forms, and distribution. Project resulted in $1M account.
  • Met short deadline: Lead production and art direction of two apparel catalogs within 14 months. Each 200+ page book required vendor selections, casting 80 models, month long photo shoots, proofing, color correction, press checks, distribution, promotion and education.
  • Award winner: 2000 YMCA Leadership Award, honoring working women for their special efforts. First Quarter 2002 Angelica Levy Award, rewarding excellence in service to customers.
Jan 1996 - Dec 1996

Marketing & Advertising Coordinator, Graphic Designer

Landmark Realty Company

Created and implemented marketing tactics. Designed brochures, sell sheets, direct mail and ads. Participated in the selling process.

  • Maximized advertising efforts: Put together Landmark's first organized media campaign, including scheduling, negotiation, and purchasing of television, radio, magazine and newspaper spots.
  • Pursued free coverage: Appeared three times on the Gundaker Home Show with Jan Deimus to promote new home construction at Sugar Creek Country Club. Wrote and submitted press releases to appear monthly in the Post-Dispatch Folio magazine.
  • Improved traffic: Organized direct mailings, telemarketing & open houses, to significantly increase visitor traffic at Sugar Creek display homes.

Skills

Skills

Software

Acrobat , Dream Weaver, Front Page, Scene 7, Virtual Model

Software

In-Design, Photoshop, Illustrator, Boomerang

Software

Word, Excel, PowerPoint, Outlook

Art Direction

Lead fashion photo shoots, hire photography crew (photographers, location scout, stylist, make-up/hair & models), merchandise outfits, prop & accessory shop, proof color & photos, buy print, approve press, manage assets, implement technology, create catalogs, brochures, logos, packaging, posters, ads, presentations, newsletters, direct mail, internet

Marketing

Develop campaigns, research markets, name products, launch products/services, monitor budgets, develop copy, target markets, create new ideas, direct initiatives, design promotional programs, plan events, maintain internet sites, mange projects

References

References

Erika Rickter

Erika reported to me for two years.

Elissa Chamberlain

Elissa reported to me for three years.

Doug Snyder

Reported to Doug for three years.

Mark Pearson

Vendor for four years.