Senior Marketing Manager - Brand, Creative and Social
Utilized varied background and deep talents to lead creation of a brand identity for start-up in a matter of days. Directed content/creative development in-house and with agencies. Wrote copy for website and marketing channels. Developed marketing processes, which enabled efficiency and polished work. Consulted on website flows and optimizations. Established a social strategy and presence. Managed social and response. Identified brand vulnerabilities and business realities that were impeding brand and revenue growth. Revealed opportunities and laid out a plan to remove the barriers to success.