I am an enthusiastic, insightful, creative thinker and a proactive, strategic, effective, results-driven manager who earns the respect and trust of the toughest clients and colleagues. I shine in global marketing, client/agency integration, project management, creative/process development, and business insights.
The world, exchange of brilliant ideas, personal growth, good friends, travel, culture, literature, architecture, (interior) design, art (art history minor in college), music, writing, culinary arts, humanity, happiness, humor, all kinds of water, the sound of the ocean, secluded spots, late-night walks with my husband.
Lived in South America/Brazil.
Have traveled through much of the Americas (north, central and south), the Caribbean (Tortola, Beef Island, St. Thomas, St. John, Jamaica) and Europe.
Willing to relocate for the right opportunity.
To secure a fulfilling position which allows me to use existing talents and hone new skills with a forward-thinking company and to work with people who value good ideas, ethics and each other.
2012 - Present
Senior Marketing Manager - Brand, Creative and Social
Utilized varied background and deep talents to lead creation of a brand identity for start-up in a matter of days. Directed content/creative development in-house and with agencies. Wrote copy for website and marketing channels. Developed marketing processes, which enabled efficiency and polished work. Consulted on website flows and optimizations. Established a social strategy and presence. Managed social and response. Identified brand vulnerabilities and business realities that were impeding brand and revenue growth. Revealed opportunities and laid out a plan to remove the barriers to success.
2009 - 2012
Senior Account Director
Account management lead on InfinitiUSA.com account and then transitioned to Infiniti Worldwide.Oversight of the website, regional sites, microsites and ancillary content, such as paid-search competitive conquesting. Rescued a failing client relationship and projects in distress.Re-vamped processes account-wide which has led to more efficient, higher-quality, less-costly work—and less stress on the team, agency and client.
2006 - 2009
Global Management Supervisor
Cadillac and HUMMER International
Account management lead for Cadillac and HUMMER international clients and agency partners on six continents and over 50 countries. Under my direction, the brands achieved a high level of global strategic and creative consistency and through collaboration and integration, we delivered an annual savings to clients in excess of a million dollars. Account management lead on global product launches /new campaigns. Extensive experience in international business affairs and talent use. Developed new, more efficient and effective processes and systems agency-wide. Led agency team in development of online, centralized asset/information resource and communal, user-created e-Newsletters that exponentially increased global collaboration and team efficiency. Proactively pursued and secured new business/revenue sources for agency.
2000 - 2006
Senior Account Executive, Account Supervisor
Led development and implementation of global communication and collaboration processes where none existed before. Asset-sharing and collaboration work saved clients millions of dollars annually. Supervised Cadillac’s first vehicle launch outside the U.S., from project brief to in-market implementation. Produced global videos. Created, designed, wrote and published Cadillac’s first global newsletter.
1998 - 2000
Senior Account Executive
Munder Capital Management, Park West Galleries, Furniture Group, New Business
Solid experience in account and strategic planning, creative development, competitive analysis, media and budgets. Consultant to president on company structure and strategy. Responsible for the development of new business proposals. Developed a new internet marketing division.
1995 - 1998
Traffic Coordinator to Senior Account Executive
United States Cellular - senior account executiveJanuary 1997 - June 1998
Account manager for all retail stores in the Mid-West. Supervised the development of targeted creative, promotions, and media plans. Supervised market research, sales and competitive analysis. Mid-West group achieved highest total market sales of all divisions in 1997.
Lowe’s Home Improvement Warehouse - assistant account executive/account executiveSeptember 1995 - December 1996
Managed customization of all grand opening creative, coordinating the development of television and radio remotes with stations and researching new creative topics. Implemented measures to curb client expenses in the areas of print production and element storage.
Motrin, La-Z-Boy, Chiquita, Lowe’s Home Improvement Warehouse, New Business - traffic coordinatorMay 1995 - August 1995
Responsible for coordination and administration of all work between the account service, creative and production departments. Developed new business/presentation materials. First coordinator to be promoted in less than four months.
1991 - 1994
Earned highest sales award during three consecutive promotions. Top seller two years in a row.
Bachelor of Arts - Communications
Graduated with High Distinction, 1995