Custom engineering firm in the meter, mix and dispense industry – reported to CEO
§Developed brand messaging and positioning to better identify and communicate core strengths.
§Initiated lower cost-of-sale by launching integrated Web strategy including SEO and social mediaprograms.
§Developed marketing collateral, retooled website, and managed creative and agency personnel.
$20 million direct multi-channel marketer and manufacturer of photo-centric, archival solutions and office supplies
§Directed two B2B and two B2C brands for multi-channel retailer offering products through specialty catalogs, the Internet, and direct sales to institutional accounts – reported to CEO.
§Directed circulation of nearly 1 million catalog drops monthly. Worked with supply chain, finance and IT to drive merchandising and product development with goal of 25% annual product renewal. Managed catalog creative production, printing, mailing, testing and analysis. Launched new products quarterly.
§Developed a strategic marketing plan to support objectives for revenues, profit, customer file growth.
§Spearheaded development of new analytics, dashboards and reporting.Held P&L responsibility for marketing activities and managed $4.5 million budget.
§Reduced marketing spend by 25% while improving circulation planning and stabilizing revenues.
§Re-tooled customer retention activities and e-commerce channels. Manageddigital CRM activities including 160,000 email drops 6 times monthly to 3 brands, and a comprehensive PPC and SEO program.
National magazine and cable show
§Contribute regularly to several national marine recreation magazines by writing consumer columns and articles on a monthly basis.Also host cable TV show as spokesperson and lead the board of a writers’ association.