Creative, data-driven marketing professional experienced in improving ROI of corporate marketing. Experiencedin both B2B and B2C markets.Specialize in brand advocacy, customer acquisitions and retention, creative services management, positioning, messaging and developing marketing infrastructure including team building, budgeting and mentoring.Fluent in English and Czech with MBA from UCLA and international experience from living, working and traveling abroad.Sample achievements:Revenue growth with targeted, integrated marketing campaigns
Restructured service provider by revamping corporate identity, creating new messaging and positioning, developing advertising and direct mail strategy and launching Web site.Strategy resulted in a 60% increase in revenues with a 300% increase in income over 2 years with a successful sale of the company in 3 years.New product and services launches
Launched 6 new products in a 4-month period in US and internationally that increased sales revenue by 20%. Developed new advertising, packaging and point-of-sale materials for retailers - Staples, REI, Office Max.Measureable results with online and offline direct marketing
Initiated lower cost-of-sale by launching integrated Web strategy and re-tooled customer retention activities and e-commerce channels. Managed email campaigns including 160,000 email drops 6 times monthly to 3 brands. Spearheaded development of new analytics, tactical plans and budgeting to save 25% of marketing spend.