Creative, data-driven marketing professional experienced in improving ROI of corporate marketing. Experiencedin both B2B and B2C markets.Specialize in brand advocacy, customer acquisitions and retention, creative services management, positioning, messaging and developing marketing infrastructure including team building, budgeting and mentoring.Fluent in English and Czech with MBA from UCLA and international experience from living, working and traveling abroad.Sample achievements:

Revenue growth with targeted, integrated marketing campaigns

Restructured service provider by revamping corporate identity, creating new messaging and positioning, developing advertising and direct mail strategy and launching Web site.Strategy resulted in a 60% increase in revenues with a 300% increase in income over 2 years with a successful sale of the company in 3 years.

New product and services launches

Launched 6 new products in a 4-month period in US and internationally that increased sales revenue by 20%. Developed new advertising, packaging and point-of-sale materials for retailers - Staples, REI, Office Max.

Measureable results with online and offline direct marketing

Initiated lower cost-of-sale by launching integrated Web strategy and re-tooled customer retention activities and e-commerce channels. Managed email campaigns including 160,000 email drops 6 times monthly to 3 brands. Spearheaded development of new analytics, tactical plans and budgeting to save 25% of marketing spend.

Work History

Work History
Feb 2008 - Present


Totem Group

Custom engineering firm in the meter, mix and dispense industry – reported to CEO

§Developed brand messaging and positioning to better identify and communicate core strengths.

§Initiated lower cost-of-sale by launching integrated Web strategy including SEO and social mediaprograms.

§Developed marketing collateral, retooled website, and managed creative and agency personnel.

$20 million direct multi-channel marketer and manufacturer of photo-centric, archival solutions and office supplies

§Directed two B2B and two B2C brands for multi-channel retailer offering products through specialty catalogs, the Internet, and direct sales to institutional accounts – reported to CEO.

§Directed circulation of nearly 1 million catalog drops monthly. Worked with supply chain, finance and IT to drive merchandising and product development with goal of 25% annual product renewal. Managed catalog creative production, printing, mailing, testing and analysis. Launched new products quarterly.

§Developed a strategic marketing plan to support objectives for revenues, profit, customer file growth.

§Spearheaded development of new analytics, dashboards and reporting.Held P&L responsibility for marketing activities and managed $4.5 million budget.

§Reduced marketing spend by 25% while improving circulation planning and stabilizing revenues.

§Re-tooled customer retention activities and e-commerce channels. Manageddigital CRM activities including 160,000 email drops 6 times monthly to 3 brands, and a comprehensive PPC and SEO program.

National magazine and cable show

§Contribute regularly to several national marine recreation magazines by writing consumer columns and articles on a monthly basis.Also host cable TV show as spokesperson and lead the board of a writers’ association.

Jan 2005 - Dec 2007

Director of Marketing

Balboa Instruments

Directed marketing communications and oversaw the development of marketing collateral, advertising and customer communications produced both in-house and through outside agencies.Developed messaging to position the company for new product directions and market expansion.Reported to Vice President of Marketing.
  • Created content for a 400-page web site that seamlessly integrated new subsidiary with the parent company.
  • Developed segmented go-to-market plan for pool market that accelerated second year growth by 80%.
  • Managed primary and secondary research and interpreted demographic data to identify target segments.
  • Designed new product launch procedures, reducing time-to-market by over 20%.
Feb 2000 - Jan 2005

Vice President

Compass Communications

Founded and built this full-service marketing agency that developed and implemented comprehensive marketing strategies for a diverse mix of clients offering products and services in B2C and B2B markets.

  • Developed corporate identities and refreshed branding, created strategic re-positioning, managed staff recruiting, launched new products, and managed advertising, Web site development and collateral design.
  • Worked with owner/founder to re-brand a regional recreational service provider and developed a national expansion plan entailing consistent messaging via advertising, collateral development, trade shows and press relations.Created a 200-page transactional Web site and developed new packaging and point-of-sale materials distributed via industry’s largest retailer. Strategy resulted in a 60% increase in revenues with a 300% increase in income over 2 years with a successful sale of the company in 3 years. Managed a budget of 1.5 million and team of 6 direct reports.
  • Implemented integrated marketing process that included: market requirements definition, competitive analysis, pricing strategy, product launch, promotion and end-of-life transition.
  • Created integrated launch plan and market positioning for a new luxury resort in Mexico including managing press relations, creating content, developing advertising and writing a business plan.
  • Completed comprehensive editorial turnaround of a West Coast magazine. Conducted extensive research and competitive analysis to reposition the magazine, broaden its market appeal, and significantly increase its circulation and revenue. Continued on as editor during this 18-month engagement.
1998 - 2000

Director of Global Consumer Marketing

Magellan Corporation

Led consumer and B2B marketing initiatives and managed relationships with outside agencies and vendors including PR.Guided the development of collateral, point-of-purchase (POS) displays, training, dealer and sales support materials. Created win-back strategies within 2-step distribution to gain greater top-of-mind and brand awareness with existing distributors and dealers. Managed over 30 tradeshows per year.Developed marketing budget, managed team of 4 direct reports and reported to the General Manager.

  • Restructured outside agency relationships while reducing consulting costs by 25%.
  • Reduced inventory of obsolete product by 15% through implementation of incentives and promotions, such as sales SPIFS and volume purchase agreements, opening channel for new product launches.
  • Launched 6 new products in 4-month period that increased sales revenue by 20%.
  • Created new packaging and point-of-sale materials that enabled retail outlets to successfully sell this new technology. This resulted in the acquisition of major retail clients including Staples, REI and Office Max.
  • Provided compelling market data for halting the development and launch of a new product in the early planning stages, thus averting a potential multi-million dollar loss.
  • Worked closely with product development to guide creation of product attributes, functionality and differentiation.Organized a comprehensive, on-time launch of multiple products simultaneously.
1997 - 1998

Director of Marketing

Directed tactical launch activities for the Southern California market. Spearheaded diverse marketing and CRM initiatives for channels including company-owned retail stores, consumer electronic outlets, department stores, direct TV and telesales. Reported to the Regional Vice President. 

  • Managed a marketing, communications and media budget of $10 million.
  • Oversaw creative production and placement of media including print, radio, broadcast and cable television.
  • Crafted marketing campaigns that targeted specific demographic segments including youth, Hispanic and B2B.
  • Managed direct marketing campaigns via print advertising, cable television and direct mail to bolster CRM activities
  • Created comprehensive promotional campaigns, integrating sponsorship events and retail activities, that drove retail traffic and significantly increased market visibility and share.
  • Launched forays into diverse consumer retail outlets and company-owned stores.
  • Supervised in-house team of 4 and outside resources of 6 more.
1994 - 1997

Sr. Manager, Distribution Channels

Sync Research

Directed and executed distribution channel strategy and launched integrated marketing campaigns targeting vertical markets and OEM customers.

  • Produced business partner training materials to create process efficiencies that reduced costs by 15%.
  • Coordinated new product launches and honed corporate image during this pivotal period leading to Initial Public Offering raising $90 million.
  • Managed reseller programs including SPIFs and co-op funds.
1991 - 1994

Sr. Manager Strategic Planning

AST Computer

Created sales revenue strategy based upon analysis of sales force performance, market trends, competitor activity and channel structure. Reported to Vice President of Sales.

  • Crafted comprehensive proposal for increasing penetration in the Latin American PC market.
  • Trained over 200 sales personnel in the U.S., Mexico and Europe on use of new sales automation tools that improved their rate of closure.
  • Developed inside and outside sales forecast and revenue targets by channel.




UCLA - Anderson Graduate School of Management
1981 - 1986


University of Colorado at Boulder



Developing Marketing Department Infrastructure

Strategic Market & Business Planning


2005 - Present

Master Mariner License

United States Coast Guard
2006 - 2011

Board of Directors

Boating Writers International