Michael Campbell

Michael Campbell

Summary

Marketing leader with talent in successful Brand Management and Business Development initiatives at major educational media and publishing companies. Skill in strategic planning, consecutive market growth and increase in channel distribution. Ability to forge relationships with major domestic and international accounts. Strategic marketing mix to drive sales special events, direct mail, e-commerce, e-learning, public relations, retention strategies, and one-on-one meetings. United States citizen; Canadian permanent resident.

Work History

Work History
Jan 2008 - Present

Principal

Educational Marketing Consulting

Provide thought leadership on the educational industry – both K-12 and higher education, advise the financial community regarding new business ventures in the education sector, partner with clients to plan and implement marketing product launches of educational texts, educational technology, and other intellectual property.Implement market development plans for new product launches.Prepare market research for clients including – surveys and focus groups. Provide general business plans for new business opportunities. Oversee staff preparing creative collateral.

Feb 2001 - Nov 2007

Vice President, Director of Marketing

Pearson Canada

Command marketing and innovation solution groups, overseeing $170M in sales, managing approximately $3M budget and 16 direct reports. Cross-communicate with Senior Management Committee regarding pricing, inventory, and distribution channels. Collaborate with Brand Management team to promote world Pearson brand. Oversee all P&L activities. Lead team in successful culmination of major sales conferences and marketing events. Manage after-sales customer support operations. Travel extensively as liaison to U.S. and other international divisions. Provide ongoing coaching, training, and support for all direct reports.

Dec 1998 - Jan 2001

Executive Marketing Manager

http://www.pearsoned.com

Directed $36M product line sales for higher education texts and multimedia products. Managed divisional creative and marketing teams, consisting of marketing managers, promotion manager, copywriters, designers, and assistant.Provided oversight to developmentof individual marketing plans for specific product lines andtrained

sales representatives on promotional efforts. Established key production components, including pricing and special event presentations. Led marketing and e-commerce strategies. Traveled throughout US and Europe promoting brand and list. Directed $1.5M direct mail and media budget, as well as $150K divisional advertising budget.

·Recognized as Marketing Manager of the Year, 2000.

·Increased revenue year-over-year by 20% in 1999 and 2000.

·Initiated new on-line marketing strategies for educational media/publishing.

Education

Education