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To, with integrity and determination, strive for harmonious relationships that create added wealth for all parties.


Playing golf everywhere around the world

Wine tasting




  • Sales professional with aggregate 15 years of experience of which 11 years of international experience across diverse cultures, spanning UK, Scandinavia & Asia, besides strong exposure of dealing and working with China & Hong Kong.
  • 9 years in Sales management
  • Adept at working in a “start-up” environment and conducting business development extensively in new markets.
  • Strong corporate mindset.
  • Proven competencies in propelling market share from absolutely nil position to clinching leading market share. Excel in building and maintaining strong Executive long term relationships.
  • Exemplary strengths in negotiation and closure of Global contracts and cases.
  • Demonstrated record of 1) augmenting customer base and breaking open into all major Asian key accounts within a year and 2) greatly increasing product market share within difficult market conditions.

CV in doc format

Work experience

Aug 2009Present

Founder & CEO


Found my own consultancy & interim management company, with 2 specific core businesses:

  1. Interim Sales Management
  2. Inter-cultural negotiation consultant for Asian companies
Nov 2007Aug 2009

Systems Practice Manager Belgium & Luxembourg

  • Part of the Executive Management Team for Belgium & Luxembourg
  • Manage a team of specialist sales & architects in Belgium and Luxembourg
  • Direct the sales activities required to secure + grow the System business
  • Drive the relevant programs aimed at developing Systems sales.
  • Have ownership, responsibility & accountability for the systems revenue in Belgium & Luxembourg.
  • Achieved record and leading country market share with SPARC UNIX systems of 59% (IDC data - Q1CY09) in a downturn market.

  • Launched, led an internal program and was the external speaker towards the startup community

Jun 2005Oct 2007

Sales Director Asia

  • Acquire business development in Asia.

  • Drive revenue for Asia and set the yearly strategic plan.

  • Lead Asian sales team, which consists of 4 people.

  • Conduct team meetings, performance reviews, weekly activities and consolidated reporting towards executive management.

  • Responsible for setting up Pan-Asian partnerships and first line for Asian M&A opportunities

Jul 2004May 2005

Director Belgium

TeliaSonera International Carrier
  • Repositioned company image towards Carrier & Corporate Market.

  • Enhanced market share from nil levels, selling towards Wholesale and Retail (Multinational) base.

  • Emerge as primary player in Belgium.

Jan 2004Jun 2004

Sales Director

Sales Director, Belgium, 2004


  • Managed the Belgian Sales (selling to Carrier and international Enterprise market).

  • Launched business generation in a newly created channel for Level 3 EU (System Integrators & VAR’s)

  • Managed the Netherlands, Belgium, Luxemburg & France.

May 2002Jan 2004

Sales Director Belgium, Luxemb & France

Sales Director, Belgium, Luxembourg & France, 2002 – 2004


  • Led and coached virtual team of 4 people, based in Brussels & Paris, working on large international carriers, local tier two players & corporate market in Belgium and France.

  • Handled five European Strategic Carriers who were part of the Core Global Strategic Customer List.

  • Managed travel, management reporting, forecasting & coaching.

  • Coordinated sales & budgets.

  • Managed different mindsets (wholesale vs. Retail and Carrier vs. Corporate)/nationalities; accustomed to steering international business relations internally and externally


  • Achieved all targets.

  • Handled all major accounts.

Nov 2000May 2002

Account Director European Strategic Accounts

Global Account Director- Strategic Accounts, Belgium, 2001 – 2002


  • Managed up to three global strategic accounts (one in Belgium and two within EMEA).

  • Travelled frequently to visit customers’ HQ or affiliates.

  • Managed all key Belgian accounts.


  • Grew Belgian account from €6k/month to €168k/month.

  • Achieved all targets.

  • Recipient of Presidents club title.

  • Led by example.

Jan 1997Oct 2000

Diverse Sales Positions

  • Business Development Manager Large Corporate Accounts, Dell Computer, Belgium, 1997 – 11/2000; Responsible for Top 3 customers in BE, with rev target of around US$40M

  • Account Manager for International Corporate Accounts


Jan 2008Apr 2009

Overall Business Management

Vlerick Management School


Overall Business Development
Business Development area expertise: In country - account based (breaking into new accounts) Cross country - industry based (getting more out of certain industries) Continental - market based (opening new continent)
Overall Leaderships
Virtual Team Management
Change Management