Gregory Torfs (杜杰利)

Gregory Torfs (杜杰利)


  • Sales professional with aggregate 15 years of experience of which 11 years of international experience across diverse cultures, spanning UK, Scandinavia & Asia, besides strong exposure of dealing and working with China & Hong Kong.
  • 9 years in Sales management
  • Adept at working in a “start-up” environment and conducting business development extensively in new markets.
  • Strong corporate mindset.
  • Proven competencies in propelling market share from absolutely nil position to clinching leading market share. Excel in building and maintaining strong Executive long term relationships.
  • Exemplary strengths in negotiation and closure of Global contracts and cases.
  • Demonstrated record of 1) augmenting customer base and breaking open into all major Asian key accounts within a year and 2) greatly increasing product market share within difficult market conditions.


Playing golf everywhere around the world

Wine tasting




To, with integrity and determination, strive for harmonious relationships that create added wealth for all parties.

Work History

Work History
Aug 2009 - Present

Founder & CEO


Found my own consultancy & interim management company, with 2 specific core businesses:

  1. Interim Sales Management
  2. Inter-cultural negotiation consultant for Asian companies
Nov 2007 - Aug 2009

Systems Practice Manager Belgium & Luxembourg

  • Part of the Executive Management Team for Belgium & Luxembourg
  • Manage a team of specialist sales & architects in Belgium and Luxembourg
  • Direct the sales activities required to secure + grow the System business
  • Drive the relevant programs aimed at developing Systems sales.
  • Have ownership, responsibility & accountability for the systems revenue in Belgium & Luxembourg.
  • Achieved record and leading country market share with SPARC UNIX systems of 59% (IDC data - Q1CY09) in a downturn market.

  • Launched, led an internal program and was the external speaker towards the startup community

Jun 2005 - Oct 2007

Sales Director Asia

  • Acquire business development in Asia.

  • Drive revenue for Asia and set the yearly strategic plan.

  • Lead Asian sales team, which consists of 4 people.

  • Conduct team meetings, performance reviews, weekly activities and consolidated reporting towards executive management.

  • Responsible for setting up Pan-Asian partnerships and first line for Asian M&A opportunities

Jul 2004 - May 2005

Director Belgium

TeliaSonera International Carrier
  • Repositioned company image towards Carrier & Corporate Market.

  • Enhanced market share from nil levels, selling towards Wholesale and Retail (Multinational) base.

  • Emerge as primary player in Belgium.

Jan 2004 - Jun 2004

Sales Director

Sales Director, Belgium, 2004


  • Managed the Belgian Sales (selling to Carrier and international Enterprise market).

  • Launched business generation in a newly created channel for Level 3 EU (System Integrators & VAR’s)

  • Managed the Netherlands, Belgium, Luxemburg & France.

May 2002 - Jan 2004

Sales Director Belgium, Luxemb & France

Sales Director, Belgium, Luxembourg & France, 2002 – 2004


  • Led and coached virtual team of 4 people, based in Brussels & Paris, working on large international carriers, local tier two players & corporate market in Belgium and France.

  • Handled five European Strategic Carriers who were part of the Core Global Strategic Customer List.

  • Managed travel, management reporting, forecasting & coaching.

  • Coordinated sales & budgets.

  • Managed different mindsets (wholesale vs. Retail and Carrier vs. Corporate)/nationalities; accustomed to steering international business relations internally and externally


  • Achieved all targets.

  • Handled all major accounts.

Nov 2000 - May 2002

Account Director European Strategic Accounts

Global Account Director- Strategic Accounts, Belgium, 2001 – 2002


  • Managed up to three global strategic accounts (one in Belgium and two within EMEA).

  • Travelled frequently to visit customers’ HQ or affiliates.

  • Managed all key Belgian accounts.


  • Grew Belgian account from €6k/month to €168k/month.

  • Achieved all targets.

  • Recipient of Presidents club title.

  • Led by example.

Jan 1997 - Oct 2000

Diverse Sales Positions

  • Business Development Manager Large Corporate Accounts, Dell Computer, Belgium, 1997 – 11/2000; Responsible for Top 3 customers in BE, with rev target of around US$40M

  • Account Manager for International Corporate Accounts



Jan 2008 - Apr 2009

Overall Business Management

Vlerick Management School



Overall Business Development

Business Development area expertise: In country - account based (breaking into new accounts) Cross country - industry based (getting more out of certain industries) Continental - market based (opening new continent)

Overall Leaderships

Virtual Team Management

Change Management