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Work experience

Public Relations Manager

Lift 501(c)3 Not-for-profit

Elected to manage outreach for the Chicago office of Lift (formally National Student Partnerships) including active and prospective clients, donors, and volunteers.

  • Increased enrollment by 50 clients through performing successful grassroots outreach and media relations.
  • Increased the effectiveness of volunteers’ time by developing standard templates for publicity materials to be sent to media outlets, partner agencies, and clients.
  • Initiated and managed the production of an introduction video to be included in media kits to increase awareness and spike public interest.
  • Successfully proposed the development of a website for use as customer relationship management (CRM) tool.
Oct 2009Present

Social Media Strategy

TribalDDB, Digital Marketing Agency


  • Inform strategy and optimize the brand's use of Facebook. Specific activations include developing a system for real-time response, supporting national promotions, and increasing acquisition and retention of customers who 'like' the brand on Facebook. 
  • Provide perspective to ensure social media performance is measured against system-wide business goals (including on-going relations with internal business insights, communication, marketing and product innovation groups.) 
  • Developed field guidelines to govern all U.S. market's participation on Facebook, ensuring the policy reflected the organization's digital marketing objectives and platform-specific data obtained from beta testing.


  • Conducted a discovery phase to inform the operational framework for future social media programs. The project included implementing social monitoring software to analyze consumer behavior, auditing all brand-owned social media destinations, and interviewing key internal stakeholders.
  • Increased advocacy for the fourth annual "ElfYourself" campaign through the development and distribution of a online promotional video and management of an associated Twitter handle. The resulting video was named in Buzzfeed's "Top 10 Viral Videos of 2009." 
Dec 2008Present

Freelance Consultant

Wink, New Media Marketing

I co-found Wink, a service providing marketing solutions to small business owners. I worked on every facet from identity to opportunity development. I continue to deliver above-average returns for B2B and B2C small business owners on a freelance basis.

  • Authored a marketing plan to secure funding for Fit Lincoln Park while managing the development and optimization of its ecommerce site.
  • Utilized community marketing and digital PR to establish an online presence for The Hero Pipe (a high-rise firefighting tool.)
Dec 2008Aug 2009

Public Relations/Social Media Specialist

Lisa P. Maxwell, Creative Marketing Agency

Delivered on the company’s goal to make its clients famous, in the right way, very quickly by producing word-of-mouth marketing programs. Worked with clients primarily in the residential real estate, gaming, e-commerce and entertainment industries including Blue Chip Casino Hotel & Spa, Chestnut Towers, David Barton Gym, Fafarazzi, and Tails & Company.

  • Developed compelling content for publication and new business proposals, winning the agency two key accounts.
  • Increased clients’ return on investment (ROI) by creating social media programs for customer relationship management, lead generation and search engine optimization (SEO). Created one link-building campaign that increased client’s sales 15% in one month.
  • Reduced marketing expenditures through low-cost publicity generation and internal public relations including the re-launch of, which garnered recognition by hundreds of blogs and newspapers and received TV news coverage.
  • Devoted 100% of non-billable agency time to researching best practices and advancements within the digital marketing industry allowing Lisa P. Maxwell to win new business traditionally outside its core competency.
Feb 2008Dec 2008

Client Partnership Coordinator

Lisa P. Maxwell, Creative Marketing Agency

Proactively managed workflow on accounts including Boyd Gaming, Habitat Corporate Suites Network, Harley-Davidson, and Top Driver by coordinating broadcast, print and out-of-home advertising and branding campaigns from conception through implementation.

  • Trained and managed an average of eight interns per day after establishing the agency’s first internship program, which increased overall productivity and provided working experience to students.
  • Enhanced campaign strategies by researching and analyzing client’s market conditions, competitive landscape and publics. Provided valuable consumer insight by performing weekly conversational monitoring of clients’ online sentiment, share of voice, and mentions.
  • Accurately compiled expense reports and estimated project-based work reconciling within 10% consistently.
Aug 2003Dec 2007

Special Events Coordinator

Loyola University Office of Special Events

Supported the planning and hosting of over 20 award receptions, donor dinners, experiential branding, and fundraisers. Each event demanded precise planning to remain within budget and generate a profit.

  • Consistently created a positive guest experiences through attention to detail and memorable service.
  • Increased the director’s productivity by performing a range of tasks from designing invitations and presentations to administrative duties such as scheduling appointments and fielding registrations.
  • Proved versatility by successfully transitioning between executing small events to those with more than 1,000 guests including the Stritch School of Medicine Annual Award Dinner.
  • Coordinated vendors and travel arrangements for 2006-2007 campaign branding events to help position Loyola as a university “Preparing students to live extraordinary lives.”



Bachelor of Arts


Social Monitoring Software
CisionPoint, GeeYee, Radian6, Techrigy
Adobe Creative Suite
InDesign and Photoshop
Content Management Software
Contact Management Software
Cision and Vocus

Work Samples


I help create success for my teams, clients and myself through digital and social marketing.

Many organizations employ social as a media vehicle, but few have developed programs that achieve desired business objectives.

Consider my platform-agnostic approach to develop strategies that incorporate all departments of an organization. This framework guides initiatives that inspire actionable communities to generate sustainable business returns.

In an environment that changes by the day, hour, minute and sometimes second, I remain dedicated to understanding the tools available and how consumers interact with them.


  • Digital Strategy Consultant, Infant Welfare Society
  • Chicago Social Media Club
  • Brother of Delta Sigma Pi (professional business fraternity)
  • Founding member of Ad/PR Loyola Alumni Board
  • LUC LBGT alumni board member