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Work experience

May 2015Aug 2015

Sales Strategy Co-op

PepsiCo Canada
  • Recognized 4 key drivers for unsaleables (expired & damaged goods) by analyzing sales and unsaleables data from multiple angles – such as banners, innovations, routes, etc. – in a span of three weeks
  • Designed a strategy and an execution plan to help reduce $50,000+ unsaleables from the bottom ten in the zone, by leveraging route experts, the Zone Business Manager and the Zone Sales Leader
  • Created a data analysis tool with Excel’s pivot table and a two-action execution plan for District Sales Leaders to reduce unsaleables by $10,000 vs. last year during the summer exit
  • Provided support to the Zone Sales Leader on building a single slide presentation for the Area VP of Sales by leveraging SAP Business Object and data analytics skills
  • Presented insights on product mix in key cities in Greater Vancouver Area and a proposal to help improve the current GTM strategy for targeting markets with high-visible minorities to the WOW team
Nov 2014Mar 2015

Director, Sponsorship & External Relations

  • Strengthened the event's quality and brand equity by securing $14,000 financial and $1,000 in-kind sponsorship from both local and Nasdaq-100 companies, as well as three judges from the Next 36 Entrepreneur Program in three weeks
  • Empowered team members through technical skills training and personal relationship building that reduced new member onboarding time from 7 to 6 days, or by 85.6%
Jun 2014Dec 2014

Business Development Coordinator

Appnovation Technologies
  • Improved company's revenue stream by analyzing the sales process and identifying more than $40,000 new sales opportunities for 40 internal and external account executives in a span of two months
  • Developed effective, industry specific outbound marketing strategies through researching and analyzing over 200 potential clients and 20 internal and external white papers
  • Managed the end-to-end process of an inter-company sales exchange portal by brainstorming, designing and documenting UX graphics and web app functionalities while collaborating with the VP of Global Sales, the CRM analyst and three internal web developers
  • Reviewed and approved over 50 inbound leads by acquiring projected project budget, timeline, and special requests over phone calls and emails
  • Created monthly partner referral sales reports by analyzing data from CRM to generate insights relevant to grow partner sales channel within North America
Mar 2013May 2014

Board of Directors: Third Year Representative

UBC Commerce Undergraduate society
  • Approved a $1.3-Million annual budget and Special Project Funding ($200,000) through analysis on budget presentations, discussions and debates with other board members and voting
Jul 2013Nov 2013

Client Manager

Faith Wilson Group
  • Achieved high efficiency responding to on average 39 daily client requests and providing administrative support to eight real estate agents
  • Improved the company's online traffic by 31% by professionally translating from English to Chinese
Dec 2012May 2012

Sales Specialist

Bestbuy Canada Ltd.
  • Acquired in-depth knowledge of more than 200 products to create tailored technology solutions to over 70 customers per day
  • Achieved high customer satisfaction and sales record by listening to customers’ needs and promote products as well as additional services
  • Improved overall sales performance by statistically understanding customer behaviors and identifying sales angles
Jun 2012Aug 2012

Sales Representative (Dealer)

The Southwestern Company
    • Achieved Gold Seal Award by working over 80 hours per week cold calling and going door-to-door more than 50 families daily within an assigned district to demonstrate and sell education materials in a fast-paced and high-stress environment
    • Demonstrated products to on average 37 referrals per day while tailoring them to different demographics


      Sep 2011Nov 2015

      Bachelor of Commerce: Finance & Marketing (Co-op)

      • Relevant Courses
        • Logistics and Operations Management (87%): Provided recommendation for one of Tim Hortons retail stores’ payment system based on process analysis through observations, data analyses and understanding of consumer behaviors
        • Applied Financial Market (85%): Constructed a 10-page investment bank pitch deck using DCF, Public Comparables and Transaction Comparables financial models simulating Lululemon’s IPO
        • Statistics (84%): Polished skills to test statistical hypotheses utilizing T-test, Chi-square Tests, Linear and Multiple Regression (ANOVA), and best experiment design practices
        • New Venture Design: Built an entrepreneurial enterprise through lectures and practical applications of market definition, financial projections, the design cycle, product marketing, manufacturing, distribution, support and repair


      • 3 Years of sales experience in corporate retail, field, and business-to-business environment in both Alberta and BC
      • An entrepreneurship mindset and skills to quickly generate new ideas and business processes through New Venture Design - a start-up incubator, and leading nwHacks – the largest student hackathon in Western Canada
      Financial & Marketing Analysis
      • Experienced in case analysis, financial modeling, marketing research and marketing strategy
      • data cleanup & analysis (ex. VLookup, Pivot Tables, Solver, Index-match, and IF functions)
      • Advanced PowerPoint and Word
      Web Development & UI/UX
      • Proficient in HTML, CSS, SQL, and Adobe Photoshop
      Leadership & Teamwork
      • Strong leadership and teamwork skills honed through the APEX Business IT Case Challenge, placing 2nd in the preliminary round


      Jan 2014Present

      Bloomberg Core and Equity Essentials Training



      • Consumer technologies, entrepreneurship, branding, billiards, culinary art, photography, and ice-skating