Vice President, Sales and Marketing
Develop strategic marketing plans based on market conditions, market research, and competitive bench marking. Create and integrate marketing programs for targeted customers and distribution channels. Direct the sales and marketing functions including customer identification, prospecting, segmentation/targeting, brand/product positioning, and value proposition activities.
Created an innovative pricing scheme, minimizing costs by 25% increasing product acceptance Obtained public commitment for 1200 Alternative Energy trucks from the San Pedro Ports Secured $9.3 million dollars in incremental funding for Westport technology Created a positive working relationships and brand reputation in the market place Introduced New brand look, guidelines and communication strategy Developed and implemented strategic marketing for the North American market Implemented new Parts, Sales and Service agreements Secured "Innovator Award" for Westport Innovations