Summary

I have spent 20 years introducing, building up, and turning around brands and operations. I want to do the same for businesses in all industries and all sizes.At Westport Innovations, my team's actions led to the first profitable quarters and record revenues for the company.We won numerous awards for innovation, and secured alliances and partnerships with truck OEMs as well key demonstrations projects with companies like Wal-Mart, Pepsi and Swift.At Volvo Trucks, I led the re-positioning of the Volvo Truck brand with the “Driving Success” campaign and re-branded the distribution network with a new look, mission and instilled a new personal distributor relationship culture. Developed the strategies that improved the franchise value from last to first.

At Ford, I led the Mercury carline turn around from 1997 to 2000, helping to drive profitability nationally, with a targeted regional approach.Recognized for some of the best product launches in the Company’s history.Improving customer satisfaction for the Mercury Sable from last to first.Forged vision identifying new product entry, producing $1 billion of incremental revenue over a 3-year period.

Work History

Work History
Jan 2008 - Present

Vice President, Sales and Marketing

Westport Innovations

Develop strategic marketing plans based on market conditions, market research, and competitive bench marking. Create and integrate marketing programs for targeted customers and distribution channels. Direct the sales and marketing functions including customer identification, prospecting, segmentation/targeting, brand/product positioning, and value proposition activities.

 Created an innovative pricing scheme, minimizing costs by 25% increasing product acceptance Obtained public commitment for 1200 Alternative Energy trucks from the San Pedro Ports Secured $9.3 million dollars in incremental funding for Westport technology Created a positive working relationships and brand reputation in the market place Introduced New brand look, guidelines and communication strategy  Developed and implemented strategic marketing for the North American market Implemented new Parts, Sales and Service agreements  Secured "Innovator Award" for Westport Innovations

2003 - 2008

Executive Director of Marketing

Volvo Trucks

Led and directed brand, business solutions and product development departments. Directed strategic planning, marketing, media, advertising, promotion, customer and product segmentation, market research, product training, pricing, budget management, product launches, direct marketing, event marketing, co-marketing relationships and customer and dealer incentives. Chairman, AB Volvo North American Merchandise Council

 Launched and introduced new products, exceeding business plan metrics by 50%.  Facilitated leading Share of Voice metric from a Public Relation actions and initiatives  Stimulated $86 million profit improvement  by segmenting and targeting key customers, realigning   

    discount structure and improving customer relationships and experiences. Implemented market and customer focused communication strategies, improving retails sales by 48%. Awarded: Best Product Launch - Dec 2005; Highest Recall Ad - Jan 2006. Transformed marketing effectiveness and franchise value from last to first

2001 - 2003

Director of Marketing

American Racing

Directed global marketing, advertising, product development, public relations, merchandising and motorsport operations for six brands. Accountable for product portfolio growth through strategic identification and "value proposition" selling strategy.

 Generated $20 million profit improvement in 2002 while capturing 2.3 p.p. market share gain by

    eliminating unprofitable styles, increasing pricing and realigning discount structure. Implemented focused and integrated marketing and sales strategies for 30,000 wholesale customers

    and end-use consumers, improving performance by 38%. Recruited and developed top-notch marketing and product development organization.  Created leading edge B-to-B Internet strategy and platform called "Dealerline", that validated product

    application, inventory, pricing, invoicing in real time, resulting in a competitive advantage that increased

    participants' sales by 100%.

1997 - 2001

Brand Manager

Ford Motor Company

Led overall vehicle line marketing, brand positioning, cost management and product development strategies and initiatives. Managed $430 million fixed and variable marketing budget. Generated the largest profit growth, 52% of the Division's profits.

 Appointed to "turnaround Sable." Presented plan to the CEO within 30 days of promotion to Brand

    Manager. Results: revitalization plan endorsed and retail sales improved 30% during tenure.  Forged vision identifying new product entry, producing $1 billion of incremental revenue over a 3-year

    period.  Developed a strategic click & mortar partnership with B&N.com, sales increased 30% over the prior year.  Achieved "Best in Class" recognition in Product Satisfaction, by focusing in on features and processes

    that met or exceeded customer's expectations in a systematic and predictable manner.  Exceeded 2000 and 1999 CY net profit targets by $126 million and $283 million, respectively, through cost

   reduction and focused tactical marketing strategies.

Education

Education

Skills

Skills

Business Leader, Difference Maker

Marketing—Product, Price, Positioning, Promotion, Placement Branding and Customer Connection, B2B and B2C Sales Management, Development, and Training Leadership and General Management, Including People and Organizational Development and Recruitment P&L, Cost Management, Product Development Service Delivery Based on Knowledge Based Relationships Operational Support of Business Initiatives in Sales, Account Management, Operations, Interactive, and Finance Web 2.0, Internet and Interactive Marketing Social Networking and Customer Relationship Management Agency Management, Creative Development and Evaluation 

Brand Builder

Forged vision identifying new product entry, producing $1 billion of incremental revenue over a 3-year period.  Developed a strategic click & mortar partnership with Barnes & Noble; sales increased 30% over the prior year. Achieved “Best in Class” recognition in Product Satisfaction, by focusing in on features and processes that met or exceeded customer’s expectations in a systematic and predictable manner.