Anthony Froelich

Anthony Froelich

Work History

Work History
2006 - Present

Global Sales Programs - Senior Manager

Dell Inc

wOrganized deployment to over 500 sales makers in 10 countries resulting in the elimination of 8 redundant CRM (Customer Relationship Management) tools and $1M in annual savings

wCreated innovative IT communications to internal customers, improving perception of IT contribution via internal media campaign and blogs in four languages resulting in 40% improvement on scores of corporate wide employee survey

wRecognized SME (Subject Matter Expert) for the vision and implementation of Dell’s first Global Order Management business process and system tools from initial customer engagement to application of payment

wDrove planning and rollout of the IT strategic 5 year roadmap across Sales, Marketing, Services, Finance, and Call Centers for Canada and Latin America

wLed program to eliminate customer supported systems and replaced with IT supported tools creating a 25% reduction in customer supported systems and over $10M in annualized benefits

wDirected cross functional project team of 15 people to deploy credit card processing automation in Latin America markets establishing a unified business process and enabling centralized back office operations

2000 - 2006

Senior Sales Operations Manager

Dell Americas International

wPlanned and implemented Dell’s first Global Services Management Application in Canada and Latin America resulting in over $3M in OPEX savings and a unified global business process in Technical Support and Customer Service for which was awarded the Dell Leadership Award in 2006

wLead role in Dell’s opening of Sales Offices in Chile, Colombia, and Argentina, and Call Centers in Brazil, Panama, and El Salvador

wResponsible for Canada and Latin America Sales and Services call routing of over 5000 calls per day to 10 Call Centers in 8 countries

wInitiated vision and formation of Dell Americas International Telecom Business Analyst team of 5 improving queue performance to a consistent 98% and above, and a reduction in costs by 40% through rate negotiation and improved queue management

wManaged project to deploy global on line store platform to Latin America Markets in three languages resulting in $50M in additional sales for the first year

wGreen Belt Certification for BPI (Business Process Improvement) project to implement INCOTERM shipping codes for all Dell export sales that reduced outbound freight costs by $2.5M and improved customer experience by communicating in local language

wRecruited and managed team of 10 Sales Operations analysts and 3 Customer Service Managers responsible for 40 Customer Service agents in the US, Panama, and Brazil

wSteered creation and documentationof Customer Service plans, procedures, and service level agreements through cross functional team

1995 - 2000

Regional Sales Manager

Dell Latin America

wSpearheaded engagement with Value Added Resellers and Channel partners in Mexico, Colombia, Chile, Brazil, and Argentina

wFirst to introduce Dell Direct Sales to enterprise, small and medium business, and consumer customers across Latin America and the Caribbean, growing revenue from $5M to $500M in annual sales

wHired, trained, and managed first Dell Latin America Sales team of 20 inside sales representatives and 10 field account executives, responsible for all levels of employee development and management

wConverted sales revenue from 70% indirect and 30% direct to 70% direct and 30% indirect over a 2 year period resulting in a 20% margin increase and accelerated growth

wAchieved 150% of yearly quota and managed most profitable Sales team out of 10 for which was awarded Sales Manager of the year in 1998

w Controlled Sales Compensation including tracking and reporting attainment and steering incentive plans to strategically motivate revenue and margin growth

1992 - 1995

Sales Manager

Dell Computer de Mexico SA de CV

wEncouraged opening of Dell Mexico operations and sales office taking expatriate assignment and lead role in start up

wIntroduced direct phone sales concept to Mexican market resulting in over $15M in sales in the first year

wFormed first Dell direct sales team in Mexico consisting of 15 agents who were the fastest to reach $1M in sales within 2 weeks of launch for which was awarded Vice President Award in 1992

1988 - 1992

Sales Rep

Dell Computer Corp

wConsistently surpassed annual sales goal of $12M in direct phone sales to customers in the US

w First to sell for export sales to Spanish speaking customers in Latin America and the Caribbean




To apply my Sales, Operations, Project Management, and international/multicultural expertise in driving a company's global business presence


Sales and Operations Executive experienced driving and supporting both domestic and international business growth. Innovative strategist with proven ability to launch and manage new business operations in emerging markets. Demonstrated competence in start ups and Fortune 500 companiesDevelop and lead cross functional Sales, Marketing, and Service ProjectsPeople and Business Process Management in Sales, Sales Operations, and Customer ServiceLead IT strategic roadmap across all business platforms including Sales, Marketing, Service, Finance, and Call CenterDrive business case development and realization with business partnersDrive projects through all phases of benefits review and complete benefit realization post project launchLead semi annual portfolio planning sessions aligned with strategic objectivesDeliver operations reviews to executive audience quarterly

Deliver a customer data strategy and a technology strategy to enable personalization



Six Sigma Green Belt

Dell Inc