• Inbound Marketing Certified Professional with expertise in Web 2.0, inbound marketing, and social media strategy.
  • Author of Social Media ReInvention Blog: Shares how individuals and businesses can reinvent themselves through social media and inbound marketing strategies.
  • A team leader who builds credibility quickly and earns the respect of key stakeholders spanning multiple functions and geographies; Skilled in influencing peers and senior executives with decision making power that can determine the success or failure of high-risk / high visibility projects; Possesses a valuable blend of leadership skills, creativity, and strategic vision to drive team success.

My Thinking

Work History

Work History

    Social Media Expertise

  • Gaining first-hand experience in building a blog audience, engaging it, and learning what content readers deem valuable by publishing and maintaining a personal blog, Social Media ReInvention Blog
  • Provided advice on social media and inbound marketing strategy to local Kansas City organizations .
  • Developed credible online relationships with online marketing thought leaders by commenting on their blogs, initiating conversations via Twitter, and responding to their comments submitted to my personal blog.
  • Earned Inbound Marketing Certified Professional designation by completing self-study coursework and passing a certification exam that 50% of the test takers failed (e.g., 1,000 examinees).
  • Conducts ongoing research related to online audience engagement and current/future social media trends from leading online resources such as Mashable, eConsultancy, eMarketer,, HubSpot's Inbound Marketing Blog as well as top online marketing authors/analysts such as David Meerman Scott, Chris Anderson, Seth Godin, Chris Brogan, Jeremiah Owyang, Charlene Li, Adam Singer, and Brian Solis.

    Online Measurement and Tracking

  • Tracked and reported digital metrics / benchmarks focused on measuring new and current clients to company website including: website grade, Google page rank, number of Google indexed pages, keywords in Google Top 100, online traffic rank, number of inbound links, number of bookmarks, top referring websites, numbers of page views, and numbers/types of visitors.
  • Trained other marketing team members in search engine optimization techniques (SEO) and inbound marketing principles to drive continuous improvement in company's web site development and Google Search Engine Results Pages (SERPs).
  • Learned and initiated self-study how to use HubSpot Analytics to measure aforementioned company website metrics. Also, increasing knowledge of Google Analytics by implementing this tool in evaluating and improving the results of my personal blog.
  • Initiated an online personal branding strategy for "Tony Faustino" and achieved Google Search Engine Results Pages (SERPs) of 100% (1st page), 100% (2nd page), and 100% (3rd page) by publishing a personal blog, commenting on social media thought leader blogs, and actively participating in social networking communities such as: LinkedIn, Twitter, and Facebook (Google SERP results conducted on 04/24/10).
  • Ranked as #1 Popular Profile in MattsonJack's LinkedIn Company Profile Section for 28 consecutive weeks (03/06/09 to 09/11/09). 

    Social Media Strategy and Execution

  • Provided advice to current employer's marketing team on a phased approach for social media implementation: listening, identifying target audience, setting objectives, evaluating success, and integrating with current traditional marketing practices.
  • Managed strategic partnership with an industry media agency to integrate communications with inbound marketing activities (i.e., webinars, podcasts, social networks, digital articles, online news releases, email campaigns) and traditional public relations and outbound marketing tactics (i.e., industry publications and conferences).
  • Selected as project management leader for three online webinars generating roughly 2,300+ leads (as of 09/30/09).  Additional responsibilities included directing pre-webcast promotions and post-webinar sales follow-up process.
  • Coordinated a live webinar event to introduce a new corporate brand to a global, client audience.  Led a global, cross-functional team spanning multiple time zones.
  • Worked closely with Director of Marketing to develop and manage the inbound marketing budget and resources via scenario planning, managing media agency partnerships, and executing purchase order process for inbound marketing initiatives.
Oct 2009 - Present

Account Manager, Corporate Development

Kantar Health

MattsonJack is now part of Kantar Health (a firm that unites Consumer Health Sciences, MattsonJack, TNS Healthcare, and Ziment).

2007 - Oct 2009

Senior Manager, Marketing

2004 - 2007


2001 - 2003

Director of Business Development

EXECEDGE CORPORATE EDUCATION (Washington University Olin School of Business)
1999 - 2000


1997 - 1999

Senior Consultant

1988 - 1995

Pharmaceutical Sales Representative



2001 - 2001

Executive Education

Northwestern University
2001 - 2001

Executive Education

University of Chicago
2001 - 2001

Executive Education

The Wharton School of Business
1995 - 1997

Master of Business Administration (MBA)

Washington University in St. Louis
1984 - 1988

Bachelor of Arts (BA)

Washington University in St. Louis


Jun 2009

Inbound Marketing Certified Professional's Inbound Marketing University