Tony Catone

Tony Catone

Interest

Advertising, SEM, SEO, Marketing, Interactive Media, Creative Execution, Electric Guitar, Graphic Design, Muscle Cars, Classic Rock, Hiking, Mountains, Beach, Gym, Exploring New Things & Places

Organizations

Ad Society Committee Member, Reitz Union Board, National Honor Society, Rough Draft Magazine

Awards & Honors

  • Golden Student ADDY winner for my Swedish Fish campaign
  • Anderson Scholar of Distinction
  • Programmer of the Year (WKPX)
  • Won “Best Creative” for my work on a campaign for ProSource Floors.
  • My team also won for “Best Campaign.” This was done as part of UF’s “Advertising Campaigns” in which we had to do an actual campaign for a real-life client. ProSource loved my creative work and our overall campaign.

Contact Information

Sunrise, FL 33351            Email: CatoneTony@Gmail.com        Phone: (954) 695-5198

Education

Education
Jun 2005 - Dec 2008

Bachelor of Science

University of Florida

Obtained a BS in Advertising with a concentration in Business Administration and graduated with highest honors (Summa Cum Laude).

Work History

Work History
Apr 2009 - Present

SEO Specialist/Search Engine Optimization

EPIC Search Inc.
  • Daily contract work in the LexisNexis SEO program, including writing Meta Titles, Descriptions, Keywords and Social Bookmarks.
  • Responsible for reviewing the work of all other SEOs for quality assurance purposes.
  • Optimized legal websites for over 100 small and high-profile law firms across the United States.
Apr 2008 - Dec 2008

Advertising & Marketing Intern Leader, Writer

Rickshaw Media Group -The Rough Draft
  • Wrote the music column for the weekly humor magazine.
  • Advertising sales for Rough Draft and coordinated where the other interns went each week.
  • Solely in charge of distribution to street teams, frats and sororities, over sixty businesses and bins across campus as well as all promotions and marketing.
Aug 2007 - Aug 2008

Advertising Chair of Live Bands Committee

Reitz Union Board - University of Florida
  • Created buzz for on-campus shows and events put on by the largest student union in the US.
  • Was responsible for creating flyers, banners, t-shirts, and online event notices. Other organizations came to me for creative advice as well.
May 2007 - Aug 2007

Creative Assistant Intern

0 to 60 Advertising & Public Relations
  • Worked in conjunction with the Creative Department on various projects over the summer.
  • Created a logo and brochure for the Center of Applied Catalysis, movie theater ads for St. Barnabus Children’s Hospital, helped on the Calico Corners campaign and booked the talent and location for the GBX Shoes print ad for Rolling Stone Magazine.
  • Learned many new skills in design, research, media planning and public relations.
Jun 2003 - Jun 2005

Program Director

WKPX 88.5 FM
  • Was in charge of everything played on the radio each day.
  • Scheduled programmers, edited music, created commercials and PSAs, checked every show for content, read news and sports, and screened shows for FCC violations.
  • Also hosted a weekly live radio show, "The Blank Generation."

Skills

Skills

SEO Specialist

So far, I have worked on websites for over 100 clients in the legal sector.

Copywriting

Experience with Print Ads, TV Commercial Storyboards, Radio Scripts, Website Content, Billboards, Direct Mailers, Press Releases, Investigative Reports, News Articles, Interviews, Mass Email, Questionnaires, Brochures, Marketing Reports, Creative Briefs, Campaign Books, Executive Summaries

Adobe Photoshop, Illustrator, InDesign

MS Word

ProSource Floors Campaign Winner