STRATEGIC BUSINESS LEADER – TOP 20 BUSINESS SCHOOL GRADUATE
SENIOR VICE PRESIDENT SALES AND MARKETING
A dynamic visionary with high aptitude for building organizations grounded in sustainable competitive advantages, cutting edge strategies and targeted promotions.Senior marketing and sales expert across multiple health care specialties in the medical device and specialty pharmaceutical industry.
After graduating business school in 1996, Mr. Anzalone applied seven years of direct sales experience into a marketing leadership role in the pharmaceutical industry at BASF.Over the next five years, he launched three pharmaceutical brands and led the restructuring of one mega brand.The last seven years of his career were dedicated to leadership roles and entrepreneurial endeavors in the medical device industry where he restructured one troubled business and commercialized a new start up technology.
His career highlights and success in turning around brands from leadership positions include:
oRestructuring and leading an $85M promotion effort direct to the consumer for a cash payment only pharmaceutical drug in the obesity market that generated peak sales of $250M annually,
oGrowing a fledgling $35M VNS medical device brand to a $120M mega brand in the medical device sector through repositioning, messaging, promotion, and restructuring of the field sales organization,
oPioneering the development of a novel medical device in a large saturated market through multiple design iterations, strategic planning, and commercial launch which generated a $100M value for a new start up business,
Mr. Anzalone has managed a direct reporting staff as large as (20) and a cross functional sales organization of (300). International experience includes Europe and Latin America.