Tonya Farrens

Tonya Farrens

Work experience

Work experience

Director of Mischief

Shivver's Bar and Chill

Creating the next big thing for special events, private parties, pool parties and fun.  We are re-imagining the traditional sno-cone by creating custom handcrafted cocktails and gourmet cones. 

In all of my years in business for myself and/or others, I have never enjoyed a product or concept more than Shivver's.  You just have to try them to believe how fantastic they are. 

Watch for us or call today for a tasting or party.

Jan 2004 - Present


Inspire Arts and Media
  • Own and operate an entertainment and special event production company in Las Vegas  
  • Produce trade shows, parties and special events
  • Connect area talent with potential clients and managers
  • Produce independent compilation discs to promote area talent and support community projects
  • Scout, develop and manage artists, musicians/bands and specialty acts nationwide
  • Provide public relations services for area entertainers
  • Build social media and viral campaigns for entertainers
  • Produce and direct music videos
  • Developing a TV pitch as well as a new production show concept. 
  • Happiest when creating something new.
Jul 2007 - Jan 2009

Executive Vice President/Operations

777 Inc.
  • Oversee daily operations for all 777 Inc. companies:  Silver State Gaming, 777 Gaming, Bedore International, 777 Alliance and 777 Management.
    • Implement and manage all office procedures  and policies
    • Create office handbook, procedure manual and policy outline
    • Manage office supplies, facility management and maintenance
    • Conduct regular meeting with staff, supervisors
    • Communications with all staff/newsletters to clients
  • Oversee all employee relations, including:
    • Hiring, training, terminations
    • Maintain current employee files
    • Update and maintain handbooks/procedures
    • Employee benefit coordination
    • Performance appraisals, evaluations
    • Staffing recommendations, research & recruiting
    • Employee relations/well-being (birthdays, functions, thank you’s)
  • Accounting/Budgets
    • Assist with establishing, projecting and maintaining company budgets
    • Oversee invoicing, payroll, account maintenance
    • Assist Executive Assistant with procedures
    • Conduct regular audits of files, accounts to ensure accuracy
  • Marketing/Public Relations
    • All collateral creation, updates, printing
    • Maintain all established sites
    • Create and maintain all new company/project websites
    • Assist with marketing strategies for all said companies
    • Public relations, press releases and networking
Jul 2007 - Jan 2009

Managing Member

Expo Avenue

Developed a website designed to educate and assist new and budding businesses about the ins and outs of the trade show industry as well as provide a platform to "exhibit" virtually when unable to be at a live show.  I created this site to assist small businesses find a way to learn while also growing their business, in an economical fashion.  Left concept and business model with 777 Inc. when I left. 

Nov 2002 - Jan 2004

Event/Tour Coordinator

Seat of the Soul Foundation

  • Schedule venues and transportation for best-selling author’s national book tour
  • Coordinate public appearances and press junkets
  • Schedule and coordinate all in-house workshops
  • Manage team of volunteers nationwide to promote author’s events
  • Coordinate and oversee all advertising campaigns
May 2000 - Jan 2002

Vice President of Operations

Best Productions/Best Agency
  • Manage the daily operations of production staff, property managers, agents and over 200 artists
  • All Human Resources (recruiting, hiring, benefit coordination, performance appraisals, training, etc)
  • Assist with quality control and customer/employee relations
  • Build and maintain strong relations with clients and talent base
  • Prepare presentations for potential clients
  • Organize and conduct all auditions, talent recruiting and special events
  • Bookkeeping (using Quickbooks Pro) and Payroll (using ADP)
  • Work side-by-side with company owners in all aspects of business growth
Jan 1998 - May 2000

Assistant Company Manager

  • Manage the daily operations of the production office staff
  • Assist with management of cast (76 International performers, dancers, acrobats, musicians and specialty acts)
  • Host all VIP guests, give tours and work closely with security to ensure safety of special guests.
  • Coordinate special appearances (including TV and award shows) by cast.
  • Analyze budget lines using purchase order software
  • Hire, evaluate and supervise production staff
  • Maintain the access and usage of the project house seats
  • Maintain strong rapport with artists and staff.Encourage healthy employee relations.
  • Organize and implement the internal social activities for the project
  • Coordinate all business travel for the project personnel
  • Coordinate local transportation and temporary lodging of new artists and project personnel
  • Assist Company Manager and Project Directors with correspondences, memos and minutes.
Nov 1989 - Jan 1998

Store Manager

Musicland Group, Inc

  • Oversee overall operations of retail stores, including Musicland, Sam Goody’s and Suncoast, with sales volume of over $1 million annually
  • Managed two music-division stores simultaneously
  • Follow-up on customer issues.Build relationships with vendors and corporate clients.
  • Implement marketing strategies for building repeat clientele
  • All aspects of personnel management (i.e. hiring, performance reviews, training and discipline)
  • Planning and implementation of in-store performance signings
  • Conducted training seminars for district assistant managers
  • Voted, “Manager of the Year” in 1996


Jun 1991 - Feb 1992


Trend Business College
Sep 1989 - Jun 1991


Eastern Oregon State University