Social Media Manager
I leverage a mix of organic and paid social media to grow and engage our hundreds-of-thousands-strong social audience around our editorial content, live events, advertisers, venue and vendor directories, and other resources. Our offerings are a powerful vector along which event and meeting industry professionals connect with each other, with new or time-tested ideas, and with best practices that elevate the profession and drive innovation. BizBash has an active presence on Twitter, LinkedIn, Facebook, Instagram, Pinterest, Periscope, Meerkat, Google+, Tumblr, YouTube, RebelMouse, and Storify. We have extensive ongoing paid efforts on Facebook, LinkedIn, Twitter, and YouTube (Adwords). All of this drives value for our audience, our advertisers, and in turn our organization. I've instated a funnel-oriented approach where I meticulously track conversions against both paid and organic efforts, in order to maximize value and provide the best possible experience for our community.