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Work experience

Feb 2013Present

Advanced Advisor

University of Maryland University College

Responsible for recruitment and retention of new and current students.

  •  Introduced multiple initiatives to streamline information workflow through various departments.
  • Conceptualized promotional referral program to meet Fall 2013 recruitment goals.
  • Counsel and advise students on academic programs to meet their career goals.
  • Work with upper management to track retention, monitor recruitment, and approve special requests.
Oct 2011Dec 2012

Marketing Assistant

(c) Management, Inc

Coordinated and executed various marketing projects, including the production and distribution of email blasts, member promotions, direct marketing pieces, and recruitment initiatives.

  • Increased member retention from 88% to 92% through targeted promotions and personalized calls.
  • Managed five direct mail and 17 e-mail marketing campaigns a month, resulting in 42% conversion rate.
  • Decreased returned mail by 18% by building a tracking system in Avectra CRM database.
  • Successfully oversaw a team of five interns.
Dec 2009Sep 2011

Program Specialist

HealthWell Foundation

Provided administrative support for staff and upper management to create synergy between departments.

  • Planned, scheduled and executed fundraising initiatives and call campaigns to raise awareness.
  • Oversaw daily program operations for patients in need of medical coverage.
  • Managed patient accounts by ensuring proper documentation was received and kept up to date.
  • Maintained the online presence of the organization by creating promotional materials and written communications.

Education

Jan 2013Present

M.Sc in Management, Marketing

University of Maryland University College
Aug 2005May 2009

B.Sc in Communications, Public Relations

Radford University