Tonieh Hansford

Work experience

Work experience
Feb 2013 - Present

Advanced Advisor

University of Maryland University College

Responsible for recruitment and retention of new and current students.

  • ¬†Introduced multiple initiatives to streamline information workflow through various departments.
  • Conceptualized promotional referral program to meet Fall 2013 recruitment goals.
  • Counsel and advise students on academic programs to meet their career goals.
  • Work with upper management to track retention, monitor recruitment, and approve special requests.
Oct 2011 - Dec 2012

Marketing Assistant

(c) Management, Inc

Coordinated and executed various marketing projects, including the production and distribution of email blasts, member promotions, direct marketing pieces, and recruitment initiatives.

  • Increased member retention from 88% to 92% through targeted promotions and personalized calls.
  • Managed five direct mail and 17 e-mail marketing campaigns a month, resulting in 42% conversion rate.
  • Decreased returned mail by 18% by building a tracking system in Avectra CRM database.
  • Successfully oversaw a team of five interns.
Dec 2009 - Sep 2011

Program Specialist

HealthWell Foundation

Provided administrative support for staff and upper management to create synergy between departments.

  • Planned, scheduled and executed fundraising initiatives and call campaigns to raise awareness.
  • Oversaw daily program operations for patients in need of medical coverage.
  • Managed patient accounts by ensuring proper documentation was received and kept up to date.
  • Maintained the online presence of the organization by creating promotional materials and written communications.


Jan 2013 - Present

M.Sc in Management, Marketing

University of Maryland University College
Aug 2005 - May 2009

B.Sc in Communications, Public Relations

Radford University