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Work experience

Apr 2007Present

Team Lead Marketing

HCL Technologies

Responsibilities :

  • Execution of go-to market road map strategies for BFSI focused technology and operations services
  • Analyzing marketing leas allocated to geo sales through marketing SFA to understand the marketing impact, campaign effectiveness, quality of the leads etc.
  • Creating high level business opportunities through proposition driven market activities
  • Handling Level 1 business opportunities in conjunction with sales and delivery.
  • Managing service and product positioning channels through thought leadership webinars, domain focused events, white paper marketing.
  • Analyst firms (Gartner, Tower Group, Forrester, Celent etc.) focused research on key emerging services and trends in BFSI domain.

Service Propositions worked on between July 2008-June 2009

*Claims Management

*Global Service delivery model for asset management firms

*Customer on boarding for BFSI

*SAP Upgrade / SAP Business Benefit Realization

*Global Upgrade Program for Oracle E-Business Suite Release 12

*PeopleSoft/ Siebel Upgrade and Managed Services

Event Management Experience

End to end execution Fintech Asia 2008 and IQPC retail Banking conference 2008

Domain: Banking, Insurance and Capital Market / Packaged Applications: SAP, Oracle.

Mar 2006Mar 2007

Business Development Executive

Tratum Technologies

Responsibilities :

·Market Research of IT Organizations based on the various resource parameters set.

·Interaction with Clients and Offshore Coordination – single point of contact for Tratum Offshore Development Centre, India; Primary interface between the customers from Offshore Development Centre front.

·Periodic E-mail campaigns to the target database and maintaining customer database

·Assisting in RFP, RFQ’s and writing proposals.

·Preparation of Sector-Wise research reports (based on secondary sources of data)

·Identifying the Prospects by interacting with top Executive people and understanding their business needs.

Technology Domain: CRM, E-Business, E-learning.

Jun 2005Jan 2006

Market Research Analyst

Outlook digital Private Limited Singapore

Industrial Market Research focused on analysis of pricing and competitors, current customer perspective and helped the company to find a location to set up an office in Singapore

Areas of Exposure

Sales & Marketing
  • Co-coordinating and managing customer facing pre and post sales activities
  • Creation of Up Sell and Cross Sell opportunities in existing accounts to maximize the potential of each account.
  • Program management of all the IT B2B Marketing channels through Events, Webinars, White Paper Marketing and Thought Leadership Forums
Research and Analysis
  • Building Value packs for select target accounts on the Business lines, IT landscape, Technology spend, self competency mapping & Competition so as to create a focused approach towards an account.
  • Identifying key technology trends in the market through analyst sites based research and collateralizing them into propositions or delivery competency creation.



Karthik Duraisamy -Marketing Head - APAC at Polaris Software Lab   

(m: +91-9176678837)

Kiran Reddy- Head Direct Marketing at HCL

(m: +91-9999883530)

Kumar Amitabh- Senior BDM at Xchangings Singapore

(m: +65-93274252)


HCL-Generated $5.75 Million by adding four new clients into HCL’s portfolio

Tratum- Consistently over-achieved monthly targets and generated 3 RFPs and 1 RFI worth $390K


A Masters in Business Administration (Marketing) from Singapore. I have a total experience of 51 months Specialized in Information Technology solution selling, for BFSI, Telecommunication, Government verticals also packaged applications like SAP, Oracle etc. My sales and marketing experience in IT spans engagements with varied clients in the US, UK, APAC and Domestic markets and have delivered excellent results. I played a key role in setting up a Direct Marketing function for the APAC region and also executed many successful campaigns using a variety of marketing channels including social media, in the region. Online customer focused market research to build value packs by analyzing IT landscape, technology spend, self competency mapping etc. Identifying key technology trends by analyst (Gartner, Tower Group, Forrester, Celent etc) website research. Energetic and self motivated, I am well-versed in account management activities like rapport building, cross sell and up-sell, requirement analysis, proposals, etc