Skills

Skills

Messaging/Communications

Perspective is vital to successfully delivering a message. You must understand your audience; speak in their language using references they will understand. This is the key when you must make complex subjects comprehensible to mass audiences.   With a background in broadcast journalism, Tom's communication skills were forged by working under tight time constraints.  Earning two (2) First Place Awards from the Associated Press and two (2) Emmy Awards, Tom mastered delivering news and information to the general public.   Working with EFX Media since 2003, Tom expanded his communication skills working in the corporate environment, crafting separate, specific messages to meet his clients demands.  

Project Management

From organizing and scheduling large-format film projects, juggling budgets, timelines, client reviews and deadlines...to leading broadcast news crews in covering world-wide events, Tom's ability to multi-tasking and foreshadowing skills keep projects on schedule and achieve successful results.   This skill, in part, led to Tom's promotions at EFX Media from Producer, to Senior Producer, to Executive Producer.

Leadership

Responsible for hiring and fostering younger talent at EFX Media. Lead by example, but give others the power to make and learn from their own decisions. Direct multi-faceted communications projects, leading teams of designers, film crews, editors and support staff.   During tenure as a broadcast journalist, Tom trained entry-level staff in writing, editing and newscast production.

Writing

Award-Winning Journalist, now Executive Producer of EFX Media, Tom is versed in writing for "both the eye and ear", incorporating the audience and setting into broadcast copy, video scripts, proposals, technical and informational writing. Plus, an amateur poet on the side.

Work History

Work History
Aug 2003 - Present

Executive Producer

http://www.efxmedia.com
  • Lead and direct all full-service video production; hire staff and production teams.
  • Skilled liaison between clients, production and sales staff.
  • Direct all aspects of video & multimedia projects, including: scripting & pre-production, field & post-production, Interactive, print and marketing productions.
  • Responsible for production accounting, estimates, budgets and proposals.
  • Plan & direct long-term event coverage & production, including: vendors, travel, video/audio feeds, equipment, and staff.All to meet budget constraints.
  • Construct multiple scripts for video & multimedia projects, marketing & training materials, and commercials.
Jan 1991 - Jun 2003

Television and Radio Anchor/Reporter

Broadcast News

An award-winning reporter, anchor and producer for local television and radio affiliates,

Tom excelled in constant writing and reporting under deadline pressure honed Tom’s

interviewing and writing skills.

Tom knows a good story and how to deliver it with clarity, brevity and creativity.

Results: In 2002, Tom created an innovative revenue stream by incorporating

sponsorships with Interactive viewer forum.      

Results: Affiliates experienced increase ratings during Tom’s on-air tenure.

Tom’s Broadcast Markets

Washington DC • Baltimore • Nashville, • Green Bay, WI • Grand Junction, CO

Education

Education

Summary

Executive Producer, EFX Media

With more than 18 years communications experience, Tom is an excellent collaborator and team leader, dedicated to creating optimal messaging and presentations.

Tom is a strong writer with a unique understanding of how to reach both wide and targeted audiences.

Tom currently leads EFX Media's video production services. Responsible for organizing and supervising staff, creating production budgets and proposals, directing field and post-production teams and interacting directly with myriad of clients.

Clients include:

  • Federal government agencies (United States Marshals Services, Dept. of Labor, FEMA)
  • Large corporations (Exxon Mobil, AOL, Sodexo)
  • Associations (Southern Governors' Association, American Trucking Associations)

Tom's skills are forged from a combination of writing, producing and directing marketing & outreach programs, and years as an award-winning broadcast journalist.

Awards

2008 • Three (3) Bronze Telly             2007 • Two (2) Silver Telly

2004 • IABC ‘Silver Inkwell’                 2002 • Two (2) MidSouth Emmys

1997 • Two (2) First-Place, Colorado Associated Press 

Interest

Professional:

  • External and Internal Communications
  • Speech and messaging techniques
  • Writing
  • Video Production
  • Social Marketing & Networking

Personal:

  • Fitness
  • Nutrition
  • News/Current Events
  • Writing