Internet Marketing Consultant
Database Marketing- Working with AOL Web Properties, Expert Insight, and others
- Developed online direct marketing programs to meet objectives of various programming and management projects. The most successful pre-order campaign ever for a launch of a Netscape browser was achieved.
- Managed existing direct marketing campaigns to various member databases; process included identifying opportunities, designing program specifics, implementation, and reporting results.
- Provided the database marketing component of several AOL programs, such as Mobile AIM, the launch of Love.com, and member signups for CompuServe.
- Established several programs which purchase keywords on various search engines, driving traffic to sites which pay affiliate bounties, achieving a profit margin of over 100% on a consistent basis.
- Developed several commercial websites designed to maximize Search Engine Optimization in order to attain traffic for affiliate programs.
Online Video Marketing:
- Developed the concept and programming for original content for various sites including FoxxyNews, FoxxySports, YourNew.TV and others.
- Secured video from outside producers, establishing business relationships and finalizing legal details.
- Developed and executed the marketing plans to build the audience for .the video web sites, including search marketing, PR activities, using video sharing and social networking sites, online advertising, and marketing promotions with established brands and other web sites.
- Established various means of monetization of the web site traffic, including advertising and sponsorship promotions.
Online Non-Profit Marketing:
- Developed political campaign web sites for the 2008 election designed to build awareness in specific communities such as Returned Peace Corps Volunteers and Community Service Volunteers.
- Created an online program to promote cause marketing through cable televisioin advertising.
- Launched a public service site which provides an online resource for volunteer community service opportunities.