Tomeeka Farrington

About Me

I am a senior-level communications leader, with proven experience launching integrated marketing campaigns, on behalf of state & federal agencies and private companies. Recognized by the Boston Herald as “Boston’s Public Relations Princess,” Boston Business Journal’s “40 Under 40” winner, and elected by The Boston Event Guide as “One of the 30 Extraordinary Bostonians.”

Skills

Skills
8
Strong and Persuazive Public Speaker

Strong and persuasive interpersonal and public speaking skills, on behalf of clients or and organizations. 

8
Proven Project Manager

Project management and design expertise of technical online and print publications.

8
Computer and Technology Savvy

Computer software skills: Microsoft Word, Excel, Outlook, and PowerPoint Internet Research (Google Chrome, Firefox, Internet Explorer); Constant Contact and Mail Chimp; Adobe Photoshop; and QuickBooks.

8
Successful Launch of Integrated Marketing Campaigns

Proven success integrating traditional and social media marketing campaigns.

8
Ability to Spearhead Multiple Marketing Campaigns

Success launching public outreach, communications and public relations campaigns for federal and state clients.

Work Highlights

Work History
Sep 2003 - Present

Principal Founder

SPOTLIGHT COMMUNICATIONS
  • Worked with CDM Smith and the Massachusetts Department of Transportation (MassDOT) for Strategic Communications of “Massachusetts Statewide Aviation Economic Impact Study”
  • Tapped into networks such as YouTube, Twitter, and Flickr, to engage a new audience of MassDOT online users, particularly the 18-34 year old demographic.
  • Production of “Aviation our Link to Economic Prosperity” video, including script writing; interviews with airport managers, Secretary of Transportation and FAA; on-location shooting; and post-production editing.
  • Design and layout of Massachusetts Statewide Economic Impact Study Technical report; Executive Summary Brochure and multimedia presentations for politicians and airport managers to use as a tool to sell the statewide airport system to Federal audiences.
  • Worked with the Massachusetts Registry of Motor Vehicles (RMV) and the Massachusetts Department of Environmental Protection (DEP) to launch Mass Vehicle Check Program Created a bold and succinct new brand message and identity including a new logo and “Cleaner Air. Safer roads” tagline.
  • Designed a new massvehiclecheck.com website with interactive features, to act as the main source of updated and pertinent information for motorists and inspectors.
  • Developed original communications materials such as station signage, brochures and industry newsletters.
  • Helped spearhead a public awareness campaign to inform and educate public audiences on various improvements made to the Emissions and Safety Test.
Jun 2011 - Sep 2012

Startup Founder

Social Media U
  • Developed an in-house marketing program called “Social Media U,” an adult continuing education program to teach students how to use social networks.
  • Hosted classes in person in a hands-on technology lab, as well as distance learning via webcast.
  • Recruited a social media expert Advisory Board team, to help with organizational start-up and curriculum development.
  • The first two Social Media classes were sold-out! Social Media U was a great success and welcomed across various industries.
  • Social Media U has allowed me to become an in-demand speaker across all industries, on social media marketing.
Jun 2002 - Jul 2003

Account Executive

Colette Phillips Communications
  • Advanced from intern to Account Coordinator and Account Executive positions within diversity- focused PR firm.
  • Managed client accounts, implemented formal internship program, press release writing and helped to make new business development pitches.
Sep 2001 - Jun 2002

Event Planner

Boston Prostate Walk
  • Event planning for Boston Prostate Cancer Walk, event planning. Garnered media coverage with WCVB-TV, Boston Globe, Boston Herald, Boston Magazine and Improper Bostonian. Public relations and advertising helped raise $100,000 for prostate cancer research.
  • Public Relations and execution of national book tour for author of Battling the Killer Within, a novel and self-help publication, chronicling an African American’s battle with Prostate Cancer.

 

 

Education

Education
Sep 2006 - Jun 2007

University of Massachusetts Boston

School of Management Emerging Leaders Program

Emerging Leaders Program is a nine month experiential program that identifies and then develops new future leaders for Greater Boston - leaders who reflect the changing demography of our region and who embrace a collaborative leadership model.

Sep 2001 - Sep 2002

M.A. Broadcast Journalism

American University

Master of Arts in Broadcast Journalism with Public Affairs concentration. Member of Kappa Tau Alpha Honors Society. Internship at NASA, Public Affairs Division.

1996 - 2000

B.A

BOSTON COLLEGE

Bachelor of Arts in Communications, Dean’s List honors.