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Work experience

Aug 2005Present

Director of Prodcut Development - DEWALT Cordless

Increasing responsibility over last four years to define the global product road and strategy for biggest segment of DEWALT cordless business. Directly supervised 3 product managers in planning new product launches, analyzing potential product enhancements, and updating product plans for existing products. Managed entire product lifecycle from idea generation to post launch analysis. Strong process orientation and intimate understanding of stage-gate driven development, TQM, and lean principles.

  • New product development: Used multiple methods, including ethnographic research, to uncover customer needs and combined with technological trends to create compelling product propositions. Reducing weight and utilizing Lithium-Ion battery cells for most recent products.
  • Product Lifecycle: Lead on time delivery of highly visible product launch, hitting budget estimate of $8.4M, and on track to deliver a 50% reduction in product warranty.
  • Corporate Results: Responsible for three product portfolios totaling 25 products representing $380M in top line sales.
  • Leadership: Asked to lead projects and create a common platform across multiple regions including; Europe, Canada, Australia, New Zealand, and Asia.
  • Related positions: Group Product Manager, Senior Product Manger, Product Manger, Asst. Product Manager

Most Recent Products


Product Awards


Work History Continued

BLACK & DECKER, Baltimore, MD                                                                                                      Jan '04 - Aug '05

Channel Marketing Manager                                                                                                                                   

Worked closely with VP of sales through the development, tracking, and management of annual plans. Analyzed POS data and interfaced with category managers assuring production met customer needs. Maintained customer relationships while handling day to day activities. P&L responsibility for sales, pricing, and rebate negotiations. Responsible for trade show strategy, promotions, and setting of booth.

  • Corporate Results: Developed and executed marketing plan to grow $400M field sales division
  • Marketing Communication: Lead creation of national promotion, increasing sales $48M in 2005
  • Leadership: Provided management and development for one direct report
  • Related position: Assistant Channel Marketing Manager

BLACK & DECKER, Atlanta, GA                                                                                                              Jan '02 - Jan '04

Regional Account Manager

Supported accounts with new product training, joint sales calls, creative promotions, and merchandising. Created and presented strategic plans, used as a yearly business guide, for key accounts. Scheduled, executed, and monitored promotional programs with regional customers to enhance growth. Participated in local and national conventions to cultivate and build relationships with existing and new customers.

  • Corporate Results: Maintained and grew territory sales to $3.2M, 118%, during tenure.
  • Related position: Territory Manager
BLACK & DECKER, Denver, CO                                                                                                             Jun '99 - Jan '02 Field Sales & Marketing

Field Training Specialist: Conducted product demonstrations to secure orders and increase awareness.

Retail Sales Representative: Actively called on 13 Lowe's retail stored in Colorado, Utah, and New Mexico.

Field Marketing Specialist: Developed relationships with end users for product research and sales opportunities.

Product Testimonials

"The new cordless drill is one of the best drills on the market for drilling driving and hammerdrilling...." handyman, Location: Indiana

XRP is probably one of Black & Decker's best ever products and under normal trading conditions would of taken the market by storm." - Dave Meadows, UK Sales

"After using the impact driver, I went out and got not 1 but 2..." "...Dewalt tops them selves yet again!!" - DannyG Location: Bradenton, florida


Marketing leader with impressive record of leading teams to develop new products and promotions resulting in sales and market share increases for consumer products leader Black & Decker-DEWALT. Highlights of skill set:

  • Customer focus: Passion for consumers and customers has translated into increased sales, record setting promotional campaigns, and innovative new products, "Drive for 25" promotion delivered $48M in incremental top line sales during the promotional period.
  • New product development: Directed new product development that bolstered and improved position of product lines, increasing market share 3% and 7% for most recent product portfolios.
  • Marketing communications: Member of senior leadership team responsible for the revision and implementation of DEWALT brand constitution, guidelines for customer loyalty and employee action.
  • Project management: Guided collaborative teams during multiple projects, creating positive dynamics between engineers, ME, EE, and industrial design, manufacturing, operations, sales, and gained project support from CEO and CFO.
  • General management: Bring a broad scope view of business (strategic planning, P&L responsibility, operations, sales) and manufacturing (engineering, location selection, supplier strategy) Completed MBA degree in business, 2007.






Scholarship Athlete - Mens Golf

Awards & Honors