Thomas Bass

Thomas Bass

Marketing Manager

Summary

Experienced and determined Marketing professional with expertise in B2B marketing and sales, exhibiting extremely strong communications skills, seeking a Marketing/Sales Management position within a dynamic company to deliver performance excellence, with an end goal of revenue growth.

  • Outstanding ability to perform cross-functionally; able to efficiently and effectively complete complex projects with numerous stakeholders throughout every level of any organization
  • Efficient team-player, but equally competent when working independently 
  • Able to multitask and perform in emergency situations; detail-oriented, meticulous problem-solver
  • Strong coaching, leadership and teambuilding skills

Work History

Work History
2012 - Present

Marketing Consultant

Marketing Consultant
  • Created complete marketing strategy with my client, a startup Business Intelligence software company
  • Responsible for creating brand identity including all website content and full communications strategy
  • Mapped out initial go-to-market strategy based on extensive market and ROI analyses
2011 - 2012

ESL Teacher, Middle School

Evyap Okullari
  • 5th through 8th grade English Teacher, responsible for educating over 170 students in 10 classrooms
  • English Language Consultant for administration email communications and contract negotiations
2008 - 2011

Marketing Manager

Tata Consultancy Services
  • Field Marketing Manager responsible for supervising 6 sales teams and managing fully integrated marketing campaigns within the B2B Information Technology services industry
  • Developing and implementing successful marketing campaigns, including budgeting, procurement, and asset creation along with overall campaign management and ROI analysis execution
  • Establish and enhance collaboration between sales, corporate marketing, communications, event management, and analyst relations teams to deliver effective marketing campaigns
  • Gained the reputation as a highly visible team member embedded within SAP, Microsoft, engineering, manufacturing and high tech sales and alliance organizations
2006 - 2008

Marketing Manager, North and South America

Danware Data A/S
  • Created business plan and developed marketing strategy as part of the setup of North American operations for Danware A/S, a Danish software company
  • Secured and enhanced software partnership and sales funnel through deployment of email marketing, target list procurement, banner ads, search engine optimization and event planning
  • Accountable for supervision of deliverables development via outside agencies; ensured design requirements and budgeting criteria alignment
  • Developed and implemented innovative and highly-effective communications strategy for company product lines through cooperation of internal resources and channel marketing partners
  • Conducted sales trainings, created print and online advertising, organized trade shows and customer events, developed internet-based communications, customer presentations, direct mail
2004 - 2006

Area Marketing Specialist

Microsoft Corporation
  • Recognized for the most accurate budget spend in 2005 for the Central Region
  • Served as Marketing Lead for Microsoft Operations Manager regional and area campaign in 2005; generated over $15M in pipeline through 8 marketing activities; developed schedule and budget
  • Accountable for inception, development, management and analysis of Midwest area marketing activities for local, regional and national campaigns
  • Coordinated marketing and sales activities for the entire range of Microsoft products
  • Established effective cooperation of sales and marketing teams, regional and national campaigns and the Partner channel
  • Produced valuable sales leads via email, direct mail, telemarketing, webcasts and sales seminars
2002 - 2004

Senior Production Coordinator

Allscripts
  • Accountable for negotiations on rates and progress and workflow monitoring, ensuring adherence to the established schedules; managed estimates and invoices
  • Served as point of contact and liaison for the vendors regarding the company and all Marketing activities
  • Ensured compliance of internal resources with the established business targets and mission
  • Delivered effective schedules and monitored all advertising activity, ensuring compliance with company’s regulation, policies and standards
  • Conducted regular advertising progress assessment to timely identify gaps with a consequent deployment of adequate corrective actions
  • Budgeted division’s initiatives; reported actual costs and results to higher management and related accounting staff; was responsible for creating and justifying $6M of annual Marketing and Sales budget
  • Created forecasts and conducted follow-ups on project goals and costs with a consequent compilation of reports forcustomers and management
2001 - 2002

Assistant Writer/Producer

Knupp & Watson Advertising
  • Successfully coordinated production process from initial pre-production meeting to the final post-production project analysis
  • Acted as a liaison between agency, clients and vendor representatives throughout the production process
  • Wrote and revised scripts for radio, television and video productions
  • Ensured production process adherence to established corporate, legal and state regulations, as well as compliance with the customers’ requirements and goals

Education

Education

Skills

Skills

Marketing Manager

Outstanding ability to perform cross-functionally; able to efficiently and effectively complete complex projects with numerous stakeholders throughout every level of any organization Proven ability to effectively communicate with people of various backgrounds, consensus builder Efficient team-player, but equally competent when working independently  Able to multitask and perform in emergency situations; clear-minded Strong coaching, leadership and teambuilding skills Detail-oriented, meticulous problem-solver