Tom french

Work History

Work History
2014 - Present

External Sales - Auckland

Yellow Pages Group

I am currently employed in an external client facing role for the digital directories division of Yellow Pages Group.

I am selling the full portfolio of Yellow products, with a focus on digital advertising and am able to utilise my skills in negotiation, business development and product education.

The role is fast paced, intensive and highly targeted, requiring a great work ethic and the ability to work autonomously.

Key targets:

  • 16 client meetings per week
  • 5 Sales per week
  • Maintain and grow revenue and client base
2012 - 2014

Cellar Door Manager

Mudbrick Vineyard and Restaurant, Waiheke Island

I was at the helm of implementing a number of improvements aimed at increasing sales revenues and improving customer experience.

Managing a team of up to 12, I was responsible for overseeing cellar door operations, including private and trade wine sales, conducting vineyard tours and wine tastings, organising and negotiating overseas wine sales.

Key achievements:

  • Developed an great product knowledge.
  • Implemented new sales management systems
  • Implemented quality control standards; ensuring all business services improved-procurement, sales, distribution, recruitment and training.
  • Oversaw consistent year on year growth in my business area.
  • Oversaw large corporate accounts and functions
2009 - 2011

Account Manager & Sales Manager

Redactive Publishing, London

Initially responsible for recruitment advertising for the brand Public Finance, I quickly progressed, taking on responsibility for two other key brands, Quality World and The Marketer as well as managing a small team.

Key achievements:

  • Brought the highest ever revenue into a single issue of Public Finance.
  • Grew market share from 50% to over 70% in 4 months
  • Achieved the highest Quality World revenue in its history
  • 170% to target in Y1 of new online advertising platform

2006 - 2009

Account Manager (Agency Manager)

Incisive Media, London, UK

Working for the recruitment advertising division of the organisation I progressed from selling single job listings to SMEs, to working with a combined client base of advertising agencies, blue chip organisations and recruitment consultancies selling complex mixed media campaigns.

Key achievements:

  • Agency revenue growth increased from 60% to 80% of group total.
  • On-line revenue up 15% year on year.
  • Introduced new digital technologies to the market.

Education

Education
Jan 2003 - Jan 2006

BA (hons) - Film and Animation Production

The Arts Institute at Bournemouth
2002 - 2003

Foundation Degree in Art and Design

The Arts Institute at Bournemouth

Personal details

  • Full driving license.
  • Active lifestyle (swimming, kayaking, fishing)
  • Plenty of life experiences, including extensive travel.
  • Worked as volunteer Summer Camp counsellor at Club Getaway, Connecticut in 2004.
  • Built and run a local e-commerce website for Waiheke-made products.

Skills

Skills
10
Sales
Experienced and highly trained in VSS and DIPADA.  Consultative and target driven.
8
Account Management
Experience managing key accounts in publishing and wine industry.
8
Creative communication
With graduate degrees in the creative industries I am passionate about creativity and am an accomplished writer.
7
IT & business systems
Microsoft Office, Windows, Mac OS, Linux, Lotus ACT, Sugar.  Photoshop/GIMP, Premier/Final Cut, Pro-Tools.