Introduced new packaging (aluminum cans, large returnable and non-returnable PET bottles) and new brands (for example, citrus-based LIFT).
Created new channel of business, targeting a lower socio-economic group (accounting for 50% of population); this involved non-traditional distribution (outsourced distribution which grew from 5 million cases to 50 million over 3-year period).
Generated $48 million in savings through fixed-cost improvement initiative (reduced costs of delivery, reduced JIT inventory levels and eliminated shrinkage, reduced unnecessary marketing/promotion, increased manufacturing efficiencies); invested in new capital equipment.
Achieved 3 consecutive years of revenue and profit growth. In 1996 revenue increased $175 million and profits grew $22 million; in 1997, revenue increased by $140 million and profits by $29 million. Volume increased at an annual compound rate of 12% with a 3-5% price increase during period.
Led international business development initiatives in western India and China.
Executive Vice President and National Operations Director
Manila, Philippines, 1994 - 1995
P&L responsibility; led distribution, pricing, advertising, promotion, sales/marketing training, and customer research.
Generated $10 million annual savings through redesign of distribution network, manufacturing, and logistics.
$10 million annual savings attained by redesign of compensation package for all 59 labor union bargaining groups.
Senior Vice President and Chief Financial Officer Manila, Philippines, 1992 - 1994
$10 million profit improvement achieved: negotiated price reduction of sugar and additional price-support funds.
Redesigned company financial reporting system.
Appointed President Designate in 1994.