Client Services - Working Internship
Memac Ogilvy - OgilvyAction
8 January – 17 February 2011.
6 week internship reporting directly to the Business Director.
Pond’s: Destino Gold Radiance – In charge of sourcing a suitable Event Management Agency to brief them on the branded staff event and product launch requirements. Organized the consumer competition-draw prizes; briefing five-star hotels across U.A.E, Oman and Qatar which best suited the creative direction.
Sunsilk: Tasked with researching Universities within U.A.E and Kuwait, including insights into demographics, communication opportunities and developed campaign event timeline.
SupermaxRazor:Assigned with producing a competitor matrix – I provided extensive market research about the client, insights of its competitors, product information and target audiences.Presented to the Account team and Regional Director.
BAT: Dunhill Fine Cut Event – Wrote several champagne cocktail descriptors in line with the brand essence.
Top 10 Brands of Facebook
Tasked with educating the team on how the Top 10 Global brands on Facebook engage with their consumers. Analysed the driving force of fan conversations, brand engagement and direction of consumers to their page as well as offline activation methods.Presented to the OgilvyAction Team and Directors to acclaimed feedback.
OgilvyAction Away Day
Main driver behind the company away-day for local OgilvyAction but also regional and global management. Working with the Account Director, given responsibility for organising the whole event from booking and branding the venue, team building exercise, evening entertainment and full budget control.