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Summary ...

Product, service and macro experience designer with deep roots in creative UI since 98'. Primarily I work within web, apps and realtime gaming platforms.

Extensive experience with business models such as startups, large agencies, print publications, government, not-for-profits, sponsored festivals, resorts and hotels, music labels and casinos.

Notable brands inc. Adobe, BMW, Greenpeace, Sportsgirl, G-Star Raw, Blackmagic, Crown, Betstar, BUPA, FedEx, Chapter Music, French Connection, Sydney Mardi Gras, World Vision and SBS.

Sole projects (not via agency), have gained recognision globally via networks like MTV, PBS, CNN, BBC, SBS, ABC, Foxtel, Channel V, Adobe TV and respected publications like Awwwards, The FWA, I-D Magazine, DNA Magazine and The Australian. Enjoyed being a guest judge for the 2014 Webby Awards.

UI & UX aside, further skillsets confidently include ...

+ Research (customer, market, competitive data)
+ Google Analytics (Certified), GTM & Optimise.
+ Frontend (HTML, SCASS, JS, NPM, Python, etc)
+ Creative direction of large sponsored festivals.
+ Design for editorial, typography and packaging.

Samples of examples ...



Projects ...

Betstar (Sports Betting)
Weand iOS Android App

  betstar.com.au

  itunes.apple.com

Both site and app offer identical and deeply comprehensive data delivering live data and
real time bet forecasts with intelligent results and algorithms on demand.

My challenge before the interface design was to make
all the data
 device-agnostic and easily understood.

Research & User-flow
+ User Experience
+ Interactive Prototyping

+ Interface Design

DaVinci Resolve & Fusion VR
Professional Software

  blackmagicdesign.com/fusion

  blackmagicdesign.com/davinciresolve

DaVinci Resolve (advanced colour correcting),
and Fusion (advanced visual effects), are u
sed by industry professionals in major Hollywood
features and titles like HBO's "Game of Thrones".

Responsible for continuous innovations across
a vast ecosystem of professional software and
industry renowned hardware interfaces.

+ Research & Workshops
+ User Experience
+ Rapid Prototyping

+ Interface Design

Experience ...

2008Current

User Experience Designer

Freelance (active between roles)

Clients are startups, agencies, publications, fashion and record labels, non-profits,
activists, betting, and a slew of household names such as 
Greenpeace, Betstar, BUPA,
Chapter Music, Sydney Mardi Gras,
 World Vision.

Contract2018

Lead User Experience Designer

Easygo Gaming (Bitcoin Casino)

Lead product designer for a global Bitcoin Casino, working across established
platforms (web apps) such as Stake and Primedice.  In addition I was responsible for
developing and designing new and upcoming IP and conceiving, presenting and
prototyping ideas for new competitive mini games.

Contract2017

Lead User Interface Designer

Vocus (ISP + Telco)

Contracted to work alongside UX, Engineering and Marketing while leading interface design,
and managing brand guidelines and implementing various processes to help simplify and empower the daily workflow of an expanding team.

20142015

Senior User Experience Designer

Blackmagic Design (Software & Hardware)

Responsible for continuous innovations across a vast ecosystem of professional software
and industry renowned hardware interfaces.

User experience of DaVinci Resolve & Fusion VR software
Interface design across a range of touch cameras and hardware
Implementing processes to streamline workflow and collaboration

20102013

Lead Product Designer

Now Solutions (Agency)

Senior Designer responsible for UX UI across a range of blue chip clients. 
e.g. Donna HaySeed, G-Star RAW, French Connection, Kate Hill and more.

+ Interface design for retail web and apps
+ Wireframing and prototyping
+ Developing campaign strategies
+ Print advertising and packaging

20082010

Senior Interface Designer

Citrus (Agency)

Senior Designer responsible for UX UI across a range of blue chip clients. 
e.g. Crown, CPA Australia, Victoria Racing and Queen Victoria Markets.

+ Interface Design of web and apps
Mentoring mid-weight designers
Wireframes and prototyping
Developing campaign strategies
+ Print advertising and packaging

20052008

Senior Web Designer

Wiliam (Agency)

Senior Designer Responsible for UX UI across range of blue chip clients
e.g. BMW, SBS Network, Travelforce, GetUp! Australia and Avery Dennison.

+ Interface Design of web and apps
Wireframes and prototyping
+ Brand conception and development
+ Developing campaign strategies

20032005

Lead Publication Designer

Evolution Publishing (Publishing House)

Creative lead across all magazine and newspaper titles.

Magazine brand and editorial design
Brand conception and development
Development of style guides
Creative direction cross editorial and covers
+ Managing photographers, models and locations

20002003

Mid Weight UI Designer

Selenium Interactive (Agency)

Responsible for working with clients such as HSBC, Greater Union and Ticketek Australia.

+ Interface design of websites
+ Brand conception and development
+ Print advertising and packaging

 ... more ?