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Summary

Multi-disciplinary in product UI/UED Design (12 years commercial enterprise), UX/CX (8 years hands on), Frontend Development (10 years).

Client Highlights ...

Adobe, Baccarat, Betstar, Blackmagic, BUPA, Crown, Chapter Music, CPA, Donna Hay, French Connection, G-Star Raw, GetUp!, Greenpeace, Sportsgirl, Royal Botanic Gardens, Sydney Mardi Gras, Ticketek, Nine West, Victoria Racing and World Vision.

12 Year Career (in bulletpoints) ...

» Product Design
» Creative Direction
» Interface Design
» Brand Development

» Customer Experience
» Competitive Game Design

» Google Analytics Certified Individual
» SEO, Analytics, Tag Manager, Optimise
» Campaign & Social Strategies

» Frontend HTML, SCSS
» WordPress Development

» Editorial & Magazine
» Outdoor Advertising
» Packaging Design

User experience design goes hand-in-hand with data, sure - but the outcome really shines when the process is inclusive of empathy, temperament and common sense.

Highlights

Responsible across projects at a senior level and team lead while also involved hands on with UX and UI.

Project Highlights

Betstar Australia
Application & Mobile Website

Betstar's application offers a deeply comprehensive betting, racing and sporting events delivering live betting, event forecasting with intelligent statistics and research on demand.

Lead UX UI (Freelance)

» Research
» IA & User-flows
» User Experience
» Prototyping

» UI Design

Davinci Resolve
Desktop Software 

DaVinci Resolve is used by professionals in Hollywood feature films, combines professional non-linear video editing with the world’s most advanced colour corrector.

Senior Designer

» Research
» Workshops

» User Experience
» Prototyping

» UI Design

Experience

Jan 2008Present

Freelance Designer

Tokion

» Brand Development and Creative Direction
» User Research, AI, Wireframes and Prototyping
» User Experience of Websites, Apps, Interfaces and Software
» Interface Design of Websites, Apps, Interfaces and Software
» Front-end Development (HTML, SCSS, Python, PHP)
» Print Editorial, Advertising, Packaging
» Strategy, SEO, AdWords and Analytics

20142015

Senior Designer

Blackmagic Design

Responsible for continuous UI UX innovation across software and interfaces of hardware product range.

» UX UI Design of DaVinci Resolve (Emmy award winning colour correction software).
» UX UI Design across range of touch-screen products, e.g. Camera's and Editing Hardware.
» Developed Internal Processes for streamlining collaboration between team members.

20102013

Senior Designer

Now Solutions (Agency)

» Interface Design of Websites and Apps.
» Mentoring mid-weight designers.
» Wireframes and Prototyping.
» Developing Campaign Strategies.
» Print Advertising and Packaging.

20082010

Senior Designer

Citrus (Agency)

Senior Designer responsible for UX UI across a range of blue chip clients. e.g. Crown, Sportsgirl, CPA Australia, Victoria Racing and Queen Victoria Markets.

» Interface Design of Websites and Apps.
» Mentoring mid-weight designers.
» Wireframes and Prototyping.
» Developing Campaign Strategies.
» Print Advertising and Packaging.

20052008

Senior Designer

Wiliam (Agency)

Senior Designer Responsible for UX UI across range of blue chip clientse.g. BMW, SBS Network, Travelforce, GetUp! Australia and Avery Dennison.

» Interface Design of Websites.
» Wireframes and Prototyping.
» Brand Conception and Brand Development.
» Developing Campaign Strategies.
» Print Advertising and Packaging.

20032005

Creative Director

Evolution Publishing

Creative lead across all magazine and newspaper titles.

» Magazine Editorial Design.
» Brand Conception and Brand Development.
» Development of Style Guides.
» Creative Direction of Editorial and Cover shoots.
» Managing Photographers, Models and Locations.

20002003

Mid-weight Designer

Selenium Interactive (Agency)

Responsible for working with clients such as HSBC, Greater Union and Ticketek Australia.

» Interface Design of Websites.
» Brand Conception and Brand Development.
» Print Advertising and Packaging.