J. Todd Ulrich

J. Todd Ulrich

Director of services, ge healthcare canada



Effective Leadership

Strong Communication Skills

Delivering Profitable P&L Results

Key Personal Attributes

  Success-driven, results-focused, and Passionate Integrity Proven inclusive leader Successful track record in Sales and Operations Management Strong Business Acumen Unique Technical and Sales background in precision manufacturing Relationship Builder Executive Presentation Skills  Team Player and Strong Work Ethic

Next Generation Vision in Sales and Operations

Sold profitable Wind Services contracts totally more than $20MM since joining GE 20 months ago.   Managed the fast-track consolidation of a North American business operation with combined annual sales forecasted at $54 million. Consolidation decision was based on our operations Leadership, KPI performance, and dedication to Operational Excellence Developed higher margin business utilizing strong technical knowledge, marketing intelligence, and proven customer relationship building techniques including $2 million in bar code technology with Symbol Technologies.   Led manufacturing ventures to award-winning performances including Ford Supplier of the Year, Snap On Tools – On Time Delivery and Supplier of the Year, and Bosch Supplier of the Year.   Top performer recognized for leading large US territory with 11 sales managers and surpassing annual sales targets by at least 5% every year. Conducted thorough due diligence, project managed, quoted and led stringent negotiations, and leveraged relations with unions generating more than $8 million in new sales. Large scope manufacturing support services/ maintenance outsourcing. Our team executed flawless launch of multi-service scope contract with 86 full time associates at leading OEM in Canada. Analyzed and optimized Tooling Inventory Management systems reducing $1.4 million inventory by 50% in 24 months.  

Customer Focused

Sales and Marketing Innovations

Work experience

Work experience
Apr 2013 - Present

Director of Services


Lead large complex customer service region through effective leadership and development of Field Service Representatives. Creating an environment to achieve ultimate customer loyalty. Providing strong leadership in setting and realizing assigned goals in the profitable installation, maintenance & repair, and growth of GE Healthcare products and service contract base.

  • Accountable for revenue growth (4.9%-2014), customer loyalty (’14 NPS-70%), optimum team effectiveness, and world-class service delivery.
  • Successful and measureable leadership results in driving team engagement and improved business performance within Service Operations (+ recording setting Environment Health & Safety results in 2014)
  • Playing a key role in winning numerous new Equipment and Service contracts in Central region since joining the team. Delivered record setting $50.1MM in sales in 2014.
Aug 2010 - Apr 2013



GE Energy, Schenectady, NY2010- present

GE is one of the world's leading wind turbine suppliers. With over 15,000 wind turbine installations worldwide comprising more than 218 million operating hours and 127,000 GWh of energy produced. Current product portfolio includes wind turbines with rated capacities ranging from 1.5 to 4.0 megawatts and support services including operation and maintenance.

Recruited to expand GE’s Wind Services Sales presence in Ontario and Western Canada, and lead aggressive profitable growth plan with installed base and new large scale wind projects.

  • Sold profitable Wind Services products totally more than $70 million in 30 months.
  • Leading customer relationship improvement with targeted key account across Canada and closed new installed base CM&U sales.
Apr 2006 - Jun 2009

Director, Business Development


Worldwide manufacturing support and industrial services partner offering a full range of services from technical cleaning to operating sub-assembly production modules. Subsidiary of Voith Industrial Services employing more than 37,000 people, with an annual turnover in excess of € 4.1 billon. www.premiermss.com

Recruited to expand the Canadian market and open formal regional offices in Canada growing to 300 FTE’s and $27 million in sales. Responsible for Canadian business development, marketing, and corporate administration.

  • Planned and quoted on an outsourcing proposal while outperforming the preferred supplier and gained a contract for power train and assembly worth more than $8 million at two plants with the Ford Motor Company.
  • Established a formal corporate presence for Canadian operations setting up administrative support, establishing the brand, and growing business by $9 million in two years.
  • Led the Canadian team diversification strategy gaining new supplier status with Bombardier Aerospace in just 12 months. Resolved costly paint defects on commercial aircraft saving Bombardier up to $100 thousand per plane.

“Todd demonstrated his technical and analytical abilities as a critical player in acquiring new business with new customers.”Jerri Hall - Vice President, People Services, Premier Manufacturing Support Services (a Voith Industrial Company)

Jan 2001 - Sep 2005

Manager, Manufacturing


World leader in molten metal injection technologies manufacturing flash-free, high-precision components and component assemblies for hundreds of applications, including automotive, industrial controls, appliances, electronic components, power tools, computers and much more. Employed as many as 650 with annual sales of $100 million, and 5 locations serving an international market. www.fishercast.com

Consistently promoted with increasing responsibilities as a key member of the organizational strategic planning team preparing corporate business plans. Supervising as many as 175 reports and managing operating budgets up to $41 million.

  • Prepared annual operating and capital expense budgets reducing operating expenses by 20% at the beginning of the 2001- 2002 fiscal year, successfully re-budgeted a further 10% reduction mid-year.
  • Spearheaded a new dedicated, hybrid cellular process in a primary product line using lean manufacturing resulting in a 40% improvement in up time, 35% reduction in waste, and an 87% reduction in customer complaints.
  • Developed and implemented a highly successful on-time delivery system for Tool Room processes achieving a 25% increase in on-time delivery that resulted in a 97% on-time average.
  • Grew a key automotive account and within 12 months reduced Days Sales Outstanding to 55 days, cleared all outstanding invoice issues, improved tooling delivery, and rendered $2.2 million in sales growth.

“Todd welcomes leadership opportunities and rises to the challenge.”Mark Robinson, P. Eng. – Former General Manager, Canadian Casting Operations; FisherCast Global

1993 - 1997

Territory Sales Manager/ Program Manager

  • Recognized as the annual top performer by generating qualified new quotations in an 8-month period with estimated yearly sales of more than $14 million.
  • Grew a key automotive account and within 12 months reduced Days Sales Outstanding to 55 days, cleared all outstanding invoice issues, improved tooling delivery, and rendered $2.2 million in sales growth.
  • Territory Manager for very active North Eastern USA region. Managing 11 Senior Manufacturing Rep Agents. Grew territory by at least 5% per annum.

“Todd took a territory which had significant turnover in sales staff and unsatisfied customers to one of FisherCast Global’s best run territories.”Bob Espey, Former VP Sales and Marketing, FisherCast Global Corp.


Sep 2007 - Present

Executive Development Program

Schulich School of Business
Nov 2009

Professional Designation

Institute of Engineering Technology of Ontario

Update Oct 2010: Achieved professional designation of Certified Mechanical Engineering Technologist (C.E.T.) as recognized by the Institute of Engineering Technology of Ontario (IETO) and Ontario Association of Certified Engineering Technicians and Technologists (O.A.C.E.T.T.). C.E.T. I have completed a four year Ministry of Skills Development Mechanical Design Apprenticeship (1990).

1996 - 1998


Fleming College

Personal Interests




Graduate Engineering Technician

2002 - 2009

Lean Manufacturing Principles