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Summary

Sales and marketing professional with 10 years of managerial experience.

Proficient in leveraging online media channels for maximum profits. Consultative selling style with an eye for detail.   

My most important attributes are: A brilliant analytical mind, endless creativity, resourcefulness and a sense of humor.

Work experience

Dec 2016Today

Internet Sales Manager 

Jerry Seiner Automotive Group

Manage online media spend (ROI), develop new workflow for handling form and chat leads. Create new content for templated emails as well as auto response content. Optimize retail website for organic search. Manage CRM and BDC functions and productivity 

March 2016Dec 2016

Internet Sales Manager

Riverton Hyundai 

Manage online media spend (ROI), develop new workflow for handling form and chat leads. Create new content for templated emails as well as auto response content. Insure BDC productivity. 

Aug 2014Dec 2015

Sales

Velocity Auto sales 

Help great people find fantastic cars. Averaging 40 automotive sales per month at 40% closing percentage and 74% after market product penetration. 

Feb 2014Aug 2014

Marketing Manager

TrueDealer

Manage the internet marketing spend for a local independent auto dealership. Optimize website, write content, manage PPC campaigns and 3rd party lead generation sites. Sell autos and arrange financing for customers. 

Sep 2013Feb 2014

PPC Manager

Snaplock Industries

Manage over 2 million a year in pay per click marketing for 4 brands including 1 eCommerce store. Optimize websites for organic search, write website content. 

Apr 2012Apr 2013

Search Engine Optimizer

Online Image LLC

Technical role as the on page SEO specialist and strategist. I was responsible for site audits, on page recommendations for meta, content and isolating issues that would limit or create ceilings in search engine result pages. Also consulted with clients about strategies using content to capture impression share for important words/phrases.

Oct 2011Feb 2012

Internet Sales Manager

Ken Garff Porsche, Audi, Volkswagen

Responsible for online stores and customers. Formulate a marketing strategy to cultivate a better quality lead, work with vendors to market products, analytics, manage CRM tool to maximize productivity and profitability, guide employees in concepts of working with online buyers. Also optimized sites for better results in organic search.

As there was no manual for this position I took it upon myself to write my own. As a result of fresh thinking I was able to create a unique online car buying perspective and at the same time concluding that the dynamic in how car dealership principles view their operations today are in need of change. Consider that 95% of car buyers today devote 14 hours of research BEFORE stepping foot into a dealership.

Feb 2008Oct 2011

Leasing & Sales

Murdock Hyundai

Automotive sales and leasing. Internet sales department. Respond to web lead's, discover wants, sell the advantage of a brand , dealership and me, call guests, provoke conversation, listen then provide solutions, match wants to products, schedule appointments, demonstrate product, negotiate deal on behalf of the customer and dealership.

Averaged 16 car deals per month over a two year period, but more importantly created 384 satisfied customers for the dealership and Hyundai brand. Maintained 900 out of 1000 survey score over the same 24 month period.

Aug 2007Oct 2011

Owner/President

Aussie Custom Inc

Started Aussie Custom Inc initially to supply embroidered and printed apparel products to businesses. Changed direction in late 07 and built ClickTee.com to tap into the more profitable (based on per unit sales) consumer market. Marketed websites including doing my own SEO.

Jun 2006Aug 2007

Owner

Wall Master Painting

Start up of my own custom interior painting business with a focus on high-end clients. Identify areas and demographics of A list clients. Create marketing strategies to reach prospects, produce marketing materials for both print advertising and direct campaigns. Develop customer referral program. Network with businesses in other trades for referrals and long term deals. Manage painting crew to insure maximum productivity. Develop business and work flow systems. Bid on new jobs and close deals in a competitive and often under cut market. Produce perfect work with 100% client satisfaction. Manage day-to-day operations including bookkeeping. 

20032004

Account Manager

Transwestern Publishing

Independent publishing company. Sell directional advertising for the Regional Telephone Directory to business owners/managers.

80% of the day was spent prospecting though cold calling.

20002003

Manager

Destination Te Anau

Manage day-to-day operations in a busy tourism travel office. Work with accommodation and activity providers to secure best commission rates and build sale able travel packages. As this was a start up company, I wrote policy and procedures, developed sales systems, designed then supervised the office refit, hired and trained a team. Built website and marketed for international search. Created brochures and other marketing materials. 5 employees.

19972000

Manager

Just Jeans

Lifestyle apparel chain. Run day-to-day branch operations. Hired and trained employees, managed inventory, merchandising. 14 employees (full time/part time), approximate annual store revenue $3.5 million.

Qualifications

  • 6 years of successful management experience
  • 12 years of sales experience including 5 years of business to business selling
  • Staff supervision, retention, recruitment and development experience
  • Proven marketer of retail and tourism products, operations
  • Computer literate including MS Word, MS Excel, MS Explorer, MS PowerPoint, Adobe Photoshop, Draw and various point of sale and account management systems.
  • Buying experience, stock service and indent
  • 10 years merchandising experience from store design to product display
  • Creative, articulated problem solver that can work autonomously
  • Quick thinker, fast mover
  • Highly adaptable individual who enjoys learning new skills
  • 10 years of SEO and digital marketing experience 

Education

20162016

GED

General Education Diploma 

Sat the GED tests in March 2016 as a NPOST requirement 

Jan 1988Nov 1992

High School

Fiordland College