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As the co-founder of eCommistry, we have grown the business from 2 technical consultants to now having a team of 20+ staff and a $2m turnover. eCommistry is a finalist in the 2015 Deloitte Fast 50. 

I am currently in the process of selling my shareholding to my business partner, and thus broadly exploring market opportunities.

As the owner of an agency, I have a broad depth of entrepreneurial oriented skills covering all facets of digital & ecommerce management. The role has also provided me an enviable exposure to a diverse breadth of markets, business models and international growth strategies.

Account Management: Managing all aspects of the client relationship; quoting, invoicing, business analysis, management reporting.

Thought Leadership: Typically meeting with CEO's weekly, architecting business innovation, brand placement, consumer journeys, macro analytics.

Technical Architect: Acute technical knowledge of the Magento platform, senior developer level setting coding standards, QA strategies, defining information architecture and coupling with tech solutions. Remain hands on familiar with PHP, SQL, Javascript, SASS and CSS3.

Creative Direction: Entire creative team reports to myself, including Graphics, UX and UI staff. Coupling creative design with business innovation is my core passion in technology.

Project Co-Ordination: Utilising Jira across all clients, with Sprint & Scrum methodologies. Leading junior PMs and BAs. For top tier clients I will act as their primary Project Manager. 

Digital Marketing: Defining high-level marketing strategies, KPI's and budgets. Detailed knowledge of automated EDM marketing, inbound marketing, SEO strategies, social engagement and analytical growth hacking.

Work experience


Founder / Director

eCommistry Ltd

Full service eCommerce Partners Agency, exclusively using Magento as our core platform. 

Our client list includes notable brands under our management, with an equal split of clientele in Australia:

  • Dermalogica
  • I Love Ugly
  • Canterbury Clothing (CCC)
  • Meadowlark Jewellery
  • Nature Baby
  • L'Oreal Professional
  • Moochi
  • Bobux
  • Adore Beauty
  • Reid Cycles
  • Roger David

Company focus is on a small group of exceptional clients, as retainer based digital partners, and not a traditional 'web design' agency. We take a staunch quality over quantity approach, benchmarking ourselves based on our clients growth and success.



Wellingoh Ltd

Upon emigrating to New Zealand, explored multiple hospitality based investments. Our choice to emigrate was a desire to escape the corporate city cycle and start a family (we now have 4 children, growing up as Kiwis).

I was an 'accidental entrepeneur' forced into this path due to immigration needs and being over qualified for the Investment Banking IT industry within NZ back in 2006. 

All investments have since been exited (all profitable), except a single 80-seater restaurant which remains operational under full management.

Investments included:

  • Kamakura Restaurant 
  • The Wharf Restaurant & Bar
  • The Beach House Restaurant
  • The Pizza Port
  • Indulge NZ

eCommistry evolved from a personal desire to return to technology roots, expanding business interests beyond physical operations whilst retaining an entrepreneurial & creative mindset.


Head of IT Services APAC / Associate Director

UBS Asia Pacific (Singapore)

Post travel, we emigrated to Singapore in 2004.

Responsible for the 'Run the Bank' operation across all facets of Private Wealth Management in the APAC region, reporting directly to the Managing Director of IT.

Managing a total of 62 staff, across Singapore & Hong Kong, with 6 teams touching on all aspects of business technology.  


Underqualified Backpacker

The Big OE!

A year independently travelling the world. Our journeys took us through Europe, South East Asia, Australia, New Zealand, Pacific & South America.


Technical Project Manager

Morgan Stanley (London / New York)

Was hired into Morgan Stanley through their graduate recruitment scheme, and over 3-4yrs was fast tracked through their technology management programme.

Worked predominantly at Canary Wharf, London with several stints in the New York & Brooklyn offices. 

Technical experience spanned:

  • realtime trading platforms
  • derivatives clearing solutions
  • major Indian outsourcing projects
  • global data warehousing
  • prime brokerage

As a hyper aggressive organisation, I was fast tracked into senior positions of responsibility and exposure very early within my career. Whilst having found the Investment Banking industry tenuous to my creative needs, it did set a solid foundation for future exploits.



Industrial Design (BA Hons)

Brunel University (London)

A highly formative degree covering many aspects of design & engineering. I specialised in the more technology driven arenas around 3D CAD, Electrical Engineering, Neural Networks... and the very early years of web game development.


International Baccalaureate

Sevenoaks School (Kent, UK)

One of the first schools to adopt the Baccalaureate programme; the equivalent of studying 5 concurrent A-levels.

  • Majors: Maths, Physics & Design.
  • Minors: Economics, English, French.


Working within a digital sphere has allowed me to live remotely in Russell, Bay of Islands. I travel to Auckland on monthly basis, and Australia / USA every 6mths.

Married and settled with four children (aged 3-8).

Maintain ongoing interest in food & beverage, and positioning our restaurant offering. Whilst living remotely, an enjoyment of sailing, fishing, beach walks and diving is unavoidable.

Continued interest in new technologies, business strategy evolution and investing in young start-ups. Particular interest in support young entrepreneurs looking to disrupt traditional channels.