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Work experience

Jan 2006Present

Corporate Communication Manager


Sky is the UK’s leading entertainment company offering multi-platform television, consumer broadband and telephony, the UK’s largest 3G mobile TV service plus an on-demand broadband download service.

Media Relations

  • Key member of the corporate PR team, with responsibility for technology, new media and product.Covering issues and crisis management, public affairs support, corporate media relations, stakeholder engagement and corporate positioning.
  • Specialisation includes, but not limited to: broadband, mobile, online business unit (portal), interactive, digital, advertising, social media/community, VOD and IPTV.
  • Proactively sourcing and managing media relations including writing press releases, talking points and Q&A documents, whilst developing and maintaining relationships across all key media.
  • Response handling incoming media enquiries.
  • Working extensively on editorial and production of print and online publications and collateral.
  • Arranging media interviews and briefing company spokespeople to CEO level.

Online/Social Media Relations

  • Responsibility for researching and rolling out ongoing online engagement through web forums and social media applications
  • Design, implementation and ongoing editorial responsibility for ‘Sky Views’ corporate blog. First major UK media Company to produce a corporate blog.
  • As part of Sky 20 Years campaign, commissioned, launched and seeded a video viral clip, gaining over 1000 views in first week of release.
  • Developing Sky’s corporate policy on social media interaction and managing engagement.
  • Responsibility for ongoing development of SEO press release policy.
  • Key member of corporate communication web site relaunch, working with Investor relations, IT and marketing to scope design and user test integrated corporate site; incorporating rich media, web video solutions and social media applications
  • Responsibility for authoring corporate news section of intranet on daily basis/as appropriate.
  • Proposed, designed and edit ongoing monthly HTML formatted interactive “Bigger Picture” update newsletter for corporate responsibility initiative


  • Author, and distribute daily ‘News Brief’ media monitoring service. Monitoring, collating and distributing daily relevant news coverage to over 5,000 employees
  • Provide regular updates on behalf of the communication team to appropriate management and strategy teams
  • Responsible, in partnership with appointed press agency, to source media training resources for key members of staff.
  • Manage budget stream for third party monitoring, evaluation and press relations suppliers, PR agency and print/production suppliers.


  • Work in partnership with internal communications team to author and collaborate on corporate messaging for intranet and internal comms.
  • Consulted on implementation and project management of internal ‘Refer a Friend’ talent management initiative. Resulting in a 150% increase in direct referrals month on month.
  • Wrote extensive collateral for internal talent resourcing site. Interview preparation advice, CV preparation links and detailed ‘How Do I?’ guides
Jun 2004May 2005

Key account Manager

Vedior International

·Management of three consultants including mentoring coaching, developmental and disciplinary issues

·Client relationship manager specialising in retaining and improving service on high risk, high potential accounts, across financial services and blue chip corporate organisations- Citigroup, AMP etc.

·Management reporting, providing value-added analytics on the resourcing stream, producing meaningful data on pipeline, costing and agency performance

·Successful proposal writing to supply and sell business solutions to new clients

·Initiated a key sponsorship with the ICAA, a leading industry body for chartered accountants in Australia. Through this high profile partnership I was able to develop a presence at industry networking events, breakfasts and industry events

·Responsible for initiating and delivering company marketing/communication strategy plans, sponsorship events and candidate marketing collateral.

·Called on senior management to CEO level delivering high-level business development and sales.

·Used advanced presentation skills to present both internally and to clients on company strategies and business recruitment solutions.


Jan 2006Jan 2008


University of the Arts London-London College of Communications
Dissertation: ‘The Use of Social Networking Applications in Public Relations and Corporate Communications Practice’ (Distinction)


Outside my professional capacity, I maintain a keen interest in technology and media related issue. On the back of my academic research, I also endeavour to keep up to date with the latest movements in public relations and communications. I also have a fanatical interest in music and related technology. Since 2003 I have worked as a freelance journalist for various online and print music publications both in Australia and UK, providing reviews, articles and leader features. There is a significant portfolio of my work and associated ramblings available to view and digest on my personal blog


Associate member of CIPR

Systems Skills:

Lexis Nexis, Factiva, Bloomberg, Gorkana

Microsoft Office (Advanced Word, Excel, PowerPoint, Access) Microsoft Project, SharePoint

External Courses Attended


Crisis & Reputation

Networking for success

Introduction to social media

Creativity in PR

Planning & managing PR campaigns


Advanced Project Management Best Practice

Train the Trainer

Integrated Online Communication

Creative Writing for Advertising

Influencing and Persuading


Australian/UK joint resident. Currently working at BSkyB is the UK’s leading entertainment company offering multi-platform television, consumer broadband and telephony, the UK’s largest 3G mobile TV service plus an on-demand broadband download service. I am a key member of the corporate PR team, with responsibility for technology, product, broadband, mobile, online business unit (portal), digital advertising and associated business areas