Assistant Brand Manager
ROUST Hungary Kft. (Former Bols Hungary)
I am currently work as a Brand Assistant at the white spirits & liqueurs portfolio of ROUST Hungary. I work on two brands, Royal vodka (no.1 spirit brand of Hungary) and the Lucas Bols portfolio with the senior brand manager.
I took part in the launch of 3 new products in Hungary, which were all 360 degree marketing campaigns, including social, digital and outdoor surfaces. Also, I could work on the very first Royal TVC, which aired 1st Dec 2016, both on tv and on-line.
My tasks are:
- taking part in the creation of both ATl and BTL activities
- taking part in the product development projects
- preparing market analysis for the management team
- preparing presentations for the brand owner
- analysing sales results and the efficiency of marketing campaigns
- managing the social media surfaces of Royal Vodka with the help of an agency
- taking part in the organisation of brand related events (i.e. festivals, workshops, etc.)
- developing new brand communication ideas for both brands I work on